Pack your bags, Ed: MSNBC’s Schultz loses nearly 2/3 of Rachel Maddow’s audience

by editor on April 28, 2011

Ed Schultz achieved the almost unachievable on Friday, April 22. On that night he lost a remarkable 61% of Rachel Maddow’s lead-in audience. And it’s not like her ratings were anything to brag about.

ed-shultz

Ed Schultz: High hopes, low ratings

As you can see in the following chart, MSNBC was rolling along with decent ratings – by MSNBC standards, that is – until Schultz hit the airwaves. Then it appears that leftists across America jumped for their remote controls and tuned in somewhere else. Anywhere else.

Time     Host     Total Audience
5 pm     Matthews     707,000
6 pm     Cenk     613,000
7 pm     Matthews     601,000
8 pm     O’Donnell     819,000
9 pm     Maddow     959,000
10 pm     Schultz     375,000
11 pm     O’Donnell (rerun)     374,000


Not only does Ed lose 61% of Maddow’s audience, but the 11:00 rerun of Lawrence O’Donnell’s 8 p.m. show falls just 1,000 viewers short of Ed’s total. And the rerun isn’t even in prime time hours.

We’d call this an embarrassing performance, but it’s worse than that. Wholesale rejection by MSNBC’s niche audience may just be a one-way ticket back to North Dakota for Big Eddie.

Our advice? Don’t sign any long term leases, Ed.

Source: Media Bistro

{ 41 comments… read them below or add one }

CZ April 28, 2011 at 4:17 am

Rated Awesome! What do you think? Thumb up 22 Thumb down 6

As they say…Schultz Happens.

NodakSuz April 28, 2011 at 5:05 am

Controversial. What do you think? Thumb up 13 Thumb down 8

How sad – Big Ed couldn’t make it in the Big Apple.

danybhoy April 28, 2011 at 9:33 am

Controversial. What do you think? Thumb up 8 Thumb down 8

Would that make Special Ed a rotten apple?

navyvet April 28, 2011 at 7:10 am

Controversial. What do you think? Thumb up 14 Thumb down 10

Hey opportunity knocks. He’s so incompetent he’ll probably land a gig as assistant press secretary. Certainly there has to be a spot in the regime for a total buffoon like this.

The Dogfather April 28, 2011 at 8:09 am

Controversial. What do you think? Thumb up 11 Thumb down 7

There certainly is…we’re probably looking at the next head of the FCC

john April 28, 2011 at 8:04 am

Controversial. What do you think? Thumb up 13 Thumb down 8

Fat tub o shit, and he called Christie fat.

danybhoy April 28, 2011 at 10:00 am

Controversial. What do you think? Thumb up 15 Thumb down 10

This could’nt happen to a bigger piece of crap. Because of that, I shall do this yet again boys & girls…

http://publicsearch.ndcourts.gov/default.aspx

…at CASE RECORDS, click CASS COUNTY, & clck CIVIL, FAMILY, & PROBATE RECORDS.
…then in the correct boxes, enter MAUREEN ZIMMERMAN, then at the bottom, click SERCH.
…you then come to a results page, click the link #09-93-C-00131, & whalah. It’s Ed divorce record. Looks like the usual until you get to #71, 72, & 77. #72 says & I quote, “APPLICATION FOR DOMESTIC VOILENCE PROTECTION ORDER”. Don’t know exactly what he did, but at the minimum it says Ed was an abusive a-hole. We know that his ex felt threatened enough to file for a protection order.

Bottom line is this, Ed is a baseline loser, he has issues with alcohol, he has an explosive temper, & I’ve heard from a couple of places that he is a prick. Special Ed is not worth the trouble, & not worth the money he’s paid. He’s paid to bring in ratings, he’s sinking like the Bismarck, & at some point, ComCast/GE are going to have to pull the trigger. So it looks like I can once again use a Megadeth title, this time, Ed career is on the clock. The “Countdown to extinction” is on.

john April 28, 2011 at 11:48 am

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Hidden due to low comment rating. Click here to see.

danybhoy April 29, 2011 at 7:09 pm

Controversial. What do you think? Thumb up 8 Thumb down 6

Maybe not, but I love to run up the score on those who need it, & Ed needs it…

http://www.readexiled.com/manwho.htm

…on top of this little bio, I have heard/read stories about bar fights, & one from Andrew Wilkow on Sirius-XM about him being a total jackass on a media forum with other broadcasters. It was’nt political, & he was a complete prick. The more I hear/read/see, the better I feel about hating this self loathing ass.

bfpa61 April 28, 2011 at 11:12 am

Controversial. What do you think? Thumb up 8 Thumb down 7

Looks like the 10:00pm slot at MSNBC just took a giant Schultz! Or is Schultz media jargon for “Network Enema”.

mojo April 28, 2011 at 11:44 am

Controversial. What do you think? Thumb up 11 Thumb down 8

Fat, dumb and loud is no way to go through life, son.

I farted and my face blew up April 28, 2011 at 5:31 pm

Controversial. What do you think? Thumb up 5 Thumb down 7

“Lonestar, I see your Schultz is as big as mine!”

Buck O'Fama April 28, 2011 at 7:15 pm

Poorly Rated. Do you Like or Dislike? Thumb up 5 Thumb down 8

Hidden due to low comment rating. Click here to see.

Johnnie Bond May 4, 2011 at 12:16 pm

Poorly Rated. Do you Like or Dislike? Thumb up 6 Thumb down 13

Hidden due to low comment rating. Click here to see.

john May 4, 2011 at 1:17 pm

Controversial. What do you think? Thumb up 8 Thumb down 8

schultz, changing your name to johnnie bond to make a comment doesn’t fool people, you fat tub o shit.

RockingHorseGuy July 8, 2011 at 1:27 pm

Like or Dislike: Thumb up 4 Thumb down 2

So, looking at the thumbs up/down ratio, I’m thinking that Mr. Ed made up at least six different personas to come here and defend his own reputation.

paulboris June 13, 2011 at 6:27 pm

Like or Dislike: Thumb up 5 Thumb down 1

ed is not on friday nights.

Rudy Schott July 8, 2011 at 10:52 am

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Hidden due to low comment rating. Click here to see.

danybhoy July 8, 2011 at 11:46 am

Controversial. What do you think? Thumb up 7 Thumb down 1

I ain’t no Republican, but I am a conservative, & there is a difference. I am a very nice guy, but I also have no problem being nasty. Ed deserves exactly what I give him, because he’s an ass. He used to be a conservative radio host who went liberal for professional reasons. Mainly because he could’nt compete nationally with Limbaugh, Hannity, Beck, Savage, & the others. Make no mistake, Ed is about Ed, he does’nt give a damn about ANYONE else, the unions & middle class only matter to him because he’s using them to advance himself.

He still can’t compete, but he is the biggest leftist radio host…which is like being the greatest ice hockey player from Kenya. He abused his ex wife, who he worked with on WDAY in Fargo…on air. He has a legendary temper, & has gotten into more then a few fights in public places, a couple have become physical. He has no filter at MSNBC either, he’s been warned about borish behavior several times, & will likely be sacked if it happens again. Plus his ratings suck ass, which should get him fired anyway. The man is a jerk, he thinks his sh!t does’nt stink, he’s not likable, & he’s at the last chance saloon. I can’t wait for the prick to emplode, live during a broadcast & be sent to pasture. It could’nt happen to a more deserving person, & I CAN’T WAIT.

editor July 8, 2011 at 1:11 pm

Controversial. What do you think? Thumb up 7 Thumb down 1

To say Ed is the biggest leftist host is like saying he’s the tallest pygmy. The way you become the biggest leftist host is by losing affiliates slower than your competitors.

I’m not sure if Ed’s actually the biggest. Search IHTM for “Ed Schultz” and find a story we did about the small and rapidly diminishing number of radio stations that currently carry his show. Funny thing is that I was just updating that list yesterday and it appears that he’s lost four or five more affiliates since we ran that article. He’s down to about 40 stations and most of them are in really small markets.

RockingHorseGuy July 8, 2011 at 1:30 pm

Like or Dislike: Thumb up 5 Thumb down 1

Yeah, he’s got to compete with the likes of Bill Press. I was in Los Angeles this morning at THREE A.M.!!!, which I guess is a prime time slot there, and got to listen to my old buddy Bill once again. Can’t say I miss him. Of course, he was talking about how his President is obviously a genius.

editor July 8, 2011 at 1:58 pm

Like or Dislike: Thumb up 5 Thumb down 2

KTLK, the former Air America station that carries the Bill Press show in Los Angeles, has laughably low ratings. The latest “book” shows that they have 0.5% of the listening audience. That doesn’t represent a lot of people even in a market the size of LA. And remember that the 0.5 rating is the average audience from 6 a.m. to midnight. You may have doubled Press’ audience when you tuned in at 3 am. KTLK is only the 43rd highest rated station in the market. 43rd! It barely tops the ratings of KGGI, a station with a signal that barely bleeds into the Los Angeles market from the neighboring Riverside-San Bernardino market.

By way of comparison conservative powerhouse KFI is rated #2 in the Los Angeles market with a 4.9.

danybhoy July 9, 2011 at 3:23 am

Like or Dislike: Thumb up 4 Thumb down 2

Good info editor, nice to see the numbers. BTW, Schultz & Press are on Sirius & XM, so if you have satellite radio like me, they can be heard. Also, Press has’nt mattered since his days on CNN’s “Crossfire”, & if he did’nt have his radio gig through the Center For American Progress(he broadcasts from their studios)he would be completely off the radar.

RockingHorseGuy July 28, 2011 at 3:50 pm

Like or Dislike: Thumb up 2 Thumb down 0

I just drove along feeling good that he was relegated to 3:00 A.M.

danybhoy August 11, 2011 at 6:10 pm

Like or Dislike: Thumb up 4 Thumb down 0

Actually, his show is live from 6am EST, 5am here in Minnesota. So 3am in the west would be live.

BTW, he does his show from the studios that are at the Center For American Progress. So we know where he stands, & who he works for. Soros & Padesta.

RockingHorseGuy August 12, 2011 at 4:31 pm

Like or Dislike: Thumb up 3 Thumb down 0

Ok. He was in Los Angeles last time I listened to him, decades ago, and since I was listening to him on a tiny channel in Los Angeles, I just assumed he was broadcasting from a broom closet in the basement of a housing project in South Central. Which of course, is where he belongs.

Mr.O July 27, 2011 at 6:16 pm

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Hidden due to low comment rating. Click here to see.

john July 27, 2011 at 7:29 pm

Like or Dislike: Thumb up 3 Thumb down 1

Ignorant liberal weasel, your not smart enough to come up with something original are you?

danybhoy July 28, 2011 at 3:35 am

Like or Dislike: Thumb up 6 Thumb down 0

You almost had it, Christie IS the sh!t! So far, so good.

BTW, the word must have gone out to rig the voting for this story. Lots of thumbs down votes for no real reason. Then again, progressives will always cheat to win if need be when it comes to voting, ALWAYS.

PsychoDad July 28, 2011 at 5:47 pm

Like or Dislike: Thumb up 4 Thumb down 0

Ah, liberal intellectualism at its finest!

jdmarceau August 24, 2011 at 6:42 pm

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Hidden due to low comment rating. Click here to see.

editor August 24, 2011 at 6:50 pm

Like or Dislike: Thumb up 4 Thumb down 0

Well, that just about says it all.

FormerlyDeanH August 24, 2011 at 7:04 pm

Like or Dislike: Thumb up 1 Thumb down 0

wow!

FormerlyDeanH August 24, 2011 at 7:06 pm

Like or Dislike: Thumb up 2 Thumb down 0

Confused about erectile dysfunction or what?

RockingHorseGuy August 24, 2011 at 9:53 pm

Like or Dislike: Thumb up 0 Thumb down 0

Hey, look! It’s the official spokesman for the ED show! Tell us all about it, JD.

jdmarceau August 24, 2011 at 6:50 pm

Like or Dislike: Thumb up 1 Thumb down 1

ED is the men tell it like it is

Sidekick August 24, 2011 at 6:51 pm

Like or Dislike: Thumb up 4 Thumb down 1

If your writing ability is a measure of your intelligence, then Ed is indeed your man.

editor August 24, 2011 at 6:51 pm

Like or Dislike: Thumb up 4 Thumb down 0

I said you previous comment said it all, but I was wrong. This one says it all. No, really. It. Says. It. All.

MDLION August 24, 2011 at 7:10 pm

Like or Dislike: Thumb up 3 Thumb down 0

One would think Ed’s editing trick on Rick Perry might have been the last straw for him on MSNBC. Especially after his suspension for calling Laura Ingraham a slut twice on his radio show. Why do they want to stick with someone who gets such poor ratings in addition to all this?
I came across Rachel Maddow on Letterman last night. At one point she said:”Saddam may have been a nightmare…” “may have been”? The spirits of the gassed Kurds and the people pulled from mass graves in Iraq beg to differ with her. Liberals can’t seem to call evil evil. They seem to always have to qualify their words.

RockingHorseGuy August 24, 2011 at 9:54 pm

Like or Dislike: Thumb up 2 Thumb down 0

They don’t qualify their words when they call you and me terrorists.

Marc H October 31, 2011 at 11:36 am

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I love Ed’s enthusiasm and outrage. I hope he stays.
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