And so it begins: Fox Business Network gets first ratings win over CNBC thanks to Imus

October 16, 2009, 12:30 am · 2 comments

If there was ever been a face made for radio, it's the one belonging to Don Imus.

Irrascable, almost unwatchable curmudgeon Don Imus has helped the Fox Business Network rack up its first ratings triumph over arch rival CNBC.

Imus’ radio show, a simulcast of his radio show, averaged 148,000 viewers a day for the week of October 5. That allowed FBN to eke out its first narrow victory over CNBC since FBN fired up its transmitter two years ago.

The New York Daily News reports:

Imus retained about 75% of his audience for the period, and helped propel Fox Business to its highest overall ratings for a week.

Imus’ total viewership on Fox was several times the average of his last simulcast, on the RFD network, and a little less than half the number he averaged when he was on MSNBC.

Fox Business News or Joe Kernan and crew at CNBC? Joe Kernan and crew at CNBC or Fox Business News. We just can’t decide.

We admit it. We’re torn between two lovers, feelin’ like a fool. Lovin’ both of you is breakin’ all the rules.

Sorry, we momentarily channeled Maureen McGovern and her 1976 hit.

Source: New York Daily News

Tagged as: CNBC, Don Imus, Fox Business Network, Fox News, ratings

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OLDER: White House Communications Director’s favorite philosopher killed 70,000,000 people
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IMO October 16, 2009, 7:19 pm at 7:19 pm: I always thought we had a separation of powers in the country. Congress is charged with making the laws, now not only is a Congressional meeting held in secret, denying any Congressional GOP input, but then they allow a member from the executive branch (Rahl Emanual) to sit in! Come on UnAmericans & FoxNews: let’s call these strong arm tactics and this abuse of executive power out into the SunLight!

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Michigan Man October 16, 2009, 10:19 pm at 10:19 pm: This is not a political comment and it is a bit sophmoric but has anyone else noticed that Don Imus looks like the Cryptkeeper on the old show Tales From The Crypt?

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And so it begins: Fox Business Network gets first ratings win over CNBC thanks to Imus

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