Rush Limbaugh and Sean Hannity seem to leave all the other talkers in the radio ratings dust. And although Limbaugh’s lead over Hannity appears slim at first glance, deeper analysis shows that Rush leaves Hannity in the dust, too.
Talkers Magazine says Limbaugh has “a minimum” of 14.75 million listeners who tune in at least once per week. Hannity comes in a close second with 13.75 million.
Limbaugh’s achievement is even more remarkable than it may seem because Hannity’s potential audience is much larger than Limbaugh’s.
Hannity airs 3 pm-6 pm EST. So his entire show airs in radio’s “primetime” in the East and portions of it air in “primetime” everywhere except the Pacific Coast.
Limbaugh’s program airs noon-three pm EST, a virtual dead zone for radio. One of the reasons for his success in syndication is that he brings his affiliates a highly-entertaining, highly-rated program that makes that makes it easy for them to sell advertising time in a daypart on which they used to lose money.
Here’s a complete list of the Top 10:
One other comment:
Ed Schultz has 2,500,000 listeners? OK, now we think the whole survey may be bogus.