Adios, amigos. MSNBC’s Schultz and Maddow losing viewers

by editor on October 2, 2009

Why is this man smiling? He must not have seen last week's ratings.

Why is this man smiling? He must not have seen last week's ratings.

MSNBC executives must be sweating bullets. Last quarter was a ratings disaster for the also-ran lefty network, and last week was even worse.

For the first time since her premiere last September, Rachel Maddow failed to top 1,000,000 viewers all five nights of the week.

And Ed Schultz. Poor Ed Schultz. After his disappointing premiere back in April, networks executives reassured worried advertisers that his ratings would grow. In reality, they’ve actually become more abysmal. Last week the bombastic buffoon’s total audience fell under 500,000 viewers three of the five nights.

Maddow has a bit of an excuse because Keith Olbermann wasn’t around as a lead-in to her show. But she’s been able to top that magic million mark during previous Olbermann absences.

Meanwhile, O’Reilly, Hannity and Beck have turned Fox News into the 1927 Yankees of cable news.

That sound you hear is the gnashing of teeth emanating from MSNBC’s executive suites.

Source: Nielsen Media Research via MediaBistro

{ 15 comments… read them below or add one }

Lost in OC October 2, 2009 at 8:10 am

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The liberal solution will be to tax the conservatives to make it “fair.”

Pittsburgh Z October 2, 2009 at 8:22 am

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maddow is a fine looking young man. a liitle too smug though.

sorta like that rick sanchez….over at one of the channels nobody watches…you know, the guy who fled the scene after wrecking into a guy, who ultimately died.

danybhoy November 29, 2009 at 4:25 am

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Sanchez would have done hard time if the guy he hit, Jeffrey Smuzinick, had died 5 hours or 5 days after the accident. Instead he died 5 years later. Time was on his side.

Duke Guy October 2, 2009 at 1:42 pm

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I heard that Ed Schultz’s ratings are now just above the infomerical of Mick and Mimi selling the Magic Bullet.

Pittsburgh Z October 2, 2009 at 2:51 pm

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Once people realize that you CAN make a whole meal, without dirtying any pots and pans, with the Magic Bullet they will overtake Schultz too.

The Jackster October 3, 2009 at 5:57 am

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I agree with Pittsburg Z–Maddow IS a fine looking young man–I think it’s because the testosterone shots are addling its brain.

Kip Hooker October 3, 2009 at 5:59 am

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Remember the lesson of the famous ‘man bites dog’ scenario. The real story here is that Maddow and Schultz have any viewers to lose.

danybhoy November 29, 2009 at 4:36 am

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The problem is they really don’t have viewers to lose. Madcow & Special Ed really don’t have any ratings pull, but since that is par for the course at the money pit that is MSNBC, nobody notices.

Roger October 5, 2009 at 9:42 pm

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asta la vista baby you might consider moving to venezuela i think they will have an opening over there for ya ps. when u played football did u wear a helmet

Roger October 5, 2009 at 9:47 pm

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now to robert maddow i think maddow will do for msnb (massaganist socialist news broadcasting company) what she did for air venezuela bankruptcy wtg robert

JustMe October 6, 2009 at 10:42 pm

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Keith Olbermann averages less than 1 percent of Americans watching his show. Less than 1 person in 300.

I guess Olbermann is still the top rated cable news show, not on Fox. At least among 18 to 35 year olds, if you add all three of his shows airings together.

danybhoy November 29, 2009 at 4:33 am

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BathTubBoy’s rant about having the top rated show, in the prime demo, not on FNC was funny as hell. I just want to let Olby know this is like being the greatest ice hockey player born & raised in Kenya. Not too impressive.

BTW, the name BathTubBoy was imposed on Olbermann by FoxNewsChannel’s John Gibson. Years ago, when they both worked at MSNBC, Olbermann refused to come in to do his show when he knew he would have to report on the Clinton-Lewinsky scandal. He would be hiding out in his bathtub for hours at a time, refusing to go in to work. Then when the bosses could’nt get Obly to go in, they would call John Gibson to fill in. Hence the name.

cul mat November 28, 2009 at 8:45 am

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the democratic dike failed wioth air america, so she will fail on mslsd also. as for ed he is so dumb that he thinks he hes to yell so we will hear him, truth is he isnt smart enough to know they have microphones on the show!!!!

RICH COFFEY April 19, 2010 at 1:15 pm

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The ED SHOW is so one way it is not funny
could someone thell him that under George Bush the stock markey was over 15 In 2008
He is blowing his horn about being over 11
Same old guest, can’t get any new one one

Pittsburgh Z April 19, 2010 at 1:28 pm

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remember the “irrational exuberance” the Dems warned us about when the stock market was going up under Bush? Now that it is going up under The One…..ALL the reasons are solid….