MSNBC executives must be sweating bullets. Last quarter was a ratings disaster for the also-ran lefty network, and last week was even worse.
For the first time since her premiere last September, Rachel Maddow failed to top 1,000,000 viewers all five nights of the week.
And Ed Schultz. Poor Ed Schultz. After his disappointing premiere back in April, networks executives reassured worried advertisers that his ratings would grow. In reality, they’ve actually become more abysmal. Last week the bombastic buffoon’s total audience fell under 500,000 viewers three of the five nights.
Maddow has a bit of an excuse because Keith Olbermann wasn’t around as a lead-in to her show. But she’s been able to top that magic million mark during previous Olbermann absences.
Meanwhile, O’Reilly, Hannity and Beck have turned Fox News into the 1927 Yankees of cable news.
That sound you hear is the gnashing of teeth emanating from MSNBC’s executive suites.
Source: Nielsen Media Research via MediaBistro