The New York Times. Pushed on corners in some of the finest neighborhoods.
Not a single reader. Not one. At least not online.
That’s what Derek Gottfrid announced at a conference sponsored by Advertising Age and Creativity. Gottfrid, the Times’ Senior Software Architect and Product Technologist (his business cards have to accordian out like a Playboy centerfold just to accommodate the length of his title), said the Times online has adopted the affectation of calling their online readers “users.”
“When we think traditionally about creation [at The New York Times] it was limited to people within the Times,” he said at the Creativity and Technology conference. “We created for readers … [for whom] it was a passive experience. But as we moved online, we wanted to move people from readers to users.”
It’s interesting to note that drug dealers also refer to their customers as users. And much like the New York Times, the dealers’ products also cloud their customers minds, impair their judgment, and cause irrational behavior.
In other words, good choice of names, New York Times.
Source: Advertising Age
Subscribe, tweet, share, tell a friend!
Browse before and after this article
OLDER: Scientists discover unexpected cause of global warming: the price of a U.S. postage stampNEWER: Stark contrast between Obama’s reaction to deaths of abortion doctor and U.S. Marine
Related Posts
No related posts.
{ 3 comments… read them below or add one }
Hehehe.
The Traitor Times is certainly having difficulties these days, huh?
What is this New York Times of which you speak?
Larry~
If you would like to know more about the New York Times, you can probably find copies of this paper at the bottom of bird cages, wrapped around fish or in the corner in rooms where puppies are being potty trained.