If there’s anyone who could use a nice, cold brewski right now, it’s the poor guys struggling to survive in the radio business. But Budweiser’s not buying a round for the house.
According to Radio Daily News, Budweiser beer, owned by brewing giant Anheuser-Busch, has informed radio stations that they won’t be paid for 120 days after its commercials run.
To make matters worse, Bud also told stations that they must maintain the current level of “value-added” promotions (things like personal appearances, on-air mentions, etc).
A few years ago, radio stations would have laughed at Bud’s draconian conditions. But with advertising revenue rapidly drying up, broadcasters are expected to meekly acquiesce.
Anheuser-Busch is currently under investigation to determine if they “donated” to Al Sharpton’s various “charities.” Our guess is that Sharpton didn’t have to wait for 120 days for his money.
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