“The Fix” is in. ABC News busted by Washington Post.

March 23, 2009, 9:16 am · 0 comments

Is NBC still using this logo? They were the last time anyone actually watched the network.

A couple weeks back, ABCNews.com started a daily web series featuring its correspondents and anchors. They called it “The Fix.”

Last week lawyers from The Washington Post said the newspaper owns the name “The Fix” and slapped a cease and desist order on the network. Turns out Post writer Chris Cillizza uses the title for his Twitter profile and it’s also the name of a blog he’s written for the Post several years.

ABC News gave up without a fight. They caved in like a house in a hurricane. They fought like the French.

According to WebNewser, ABCNews.com is trying now working on new names for its web series.

As MediaBistro asks, “So, what is driving The Washington Post to take this so seriously? And should ABC News give in? After all, ABC News and WaPo often partner on editorial projects most notably the ABC News/Washington Post poll.”

Fact is, the Post probably wouldn’t have bothered with a cease and desist had their title been stolen by NBC. Because no one ever would have seen it if it had been on NBC.

Source: MediaBistro

Tagged as: ABC, The Fix, trademark, twitter, Washington Post

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“The Fix” is in. ABC News busted by Washington Post.

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