First job for Obama’s Deficit Reduction Committee: figure out why the cost of the census went up 325%

by editor on June 11, 2010


How is the census pissing away your money? Let us enumerate the ways.

The cost of the 2010 census has already soared 325% higher than the cost of the 2000 census. There are a lot of reasons, but let’s start with the most obvious one. They will hire 1.4 million people.

That’s more people than work in the airline industry, electronics and appliance stores, the oil and gas business, the railroad industry, and just a hair fewer than the number who work for all of America’s utilities combined.

The reveals some of the other eye-popping expenses:

  • 3.8 million people were recruited to conduct the census and a total of 1.4 million will be hired.
  • Sponsorship of a NASCAR Team.
  • 425,000,000 direct mail pieces printed in 28 languages.
  • 1.6 million pounds of paper (425,000 truckloads or 341,146 trees).
  • 24 different TV ads.
  • Super Bowl ad – $2.5 Million.
  • An interactive website.
  • Teaching aids for schools.
  • A road tour.
  • Various partnerships.
  • Social Media

Based on its outrageous cost overruns, we humbly suggest that they change the officlal name of this operation from “the Census” to ObamaCount.


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Olaf Koenders
Olaf Koenders

Census 2010 – Obama counting his enemies..


I’ve done my own Census. I counted the number of people who actually believe that the Census is intended to give us an accurate count of the population. The answer is zero.

Cost of my Census: $0