CNN’s ratings are collapsing even faster than Tim Geithner’s reputation.
The original cable news network now rests in fourth place in primetime – dead last – in the fierce fight for the coveted 25-to-54 demographic. On one recent night, they fell to fifth, trailing even CNBC.
Here’s how Portfolio.com explains CNN’s sad tale:
Through March 17, CNN trailed not only Fox News and MSNBC but also its own sister network, Headline News, on nine out of 17 days. On one day, March 13, CNN even drew fewer 25-to-54 viewers than CNBC — the first time that’s happened since November 2007. And of the eight days it finished higher than fourth in the demo, five were either Saturdays or Sundays, typically the lowest rated nights for the news networks.
Asked about the trend, a CNN spokeswoman offered a statement that emphasized the network’s long-term ratings growth — while ignoring the even sharper gains made by Fox News and MSNBC.
Blahblahblah. Let us sum this up for you simply: The lefter they go, the laster they get.