Toyota in the land Down Under has been pressured to pull a new commercial after complaints that it was sexist and condoned incest.
“Clean Getaways” is an online commercial for the Toyota Yaris, a small car mainly sold to young women. It’s full of sexual innuendos and double entendres. The problems start right at the beginning of the commercial when a teenage boy tells his date’s father, “I’m here to take Jennifer’s virginity out tonight.”
It goes down hill quickly from there as boy says, “I hope I haven’t come too prematurely,” “It has traction control for when it gets a bit slippery and wet,” and “I’ll have her on her back by 11, I promise.”
The good news, if there is any in this story, is that the commercial wasn’t produced by Toyota’s ad agency, but was an an entry in a short-film contest organized in part by the company. The bad news is that no one at Toyota thought the commercial was tacky enough to reject. In fact, it won the competition.
Not long after the won the contest, the company was overwhelmed with comments from angry viewers and the commercial was pulled from Toyota’s website.
Odd, isn’t it, that a commercial that’s filthy from start to finish should be named “Clean Getaways.”
Source: Huffington Post