Dick’s Sporting Goods Admits Decision to Abandon Gun Sales Cost Shareholders $250M in Revenue

Dick's Sporting Goods
CO2Insanity: Tired of the CO2 BS and all the other BS in the US and the world.

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  • Out of curiosity, I looked up their annual revenue and $250M represents only a 2.6% decline, so not awful at first glance. But the writer of the linked article really did a shallow analysis, missing a chance to accentuate the most important points. Number one, this bullshit started in 2018, after the Parkland school shooting, so that $250M decline for 2021 is from an already declined level for 2020 and 2019. In other words they are CONTINUING to decline years after making their stupid business decision. Conservatives and gun owners are not forgetting or forgiving.

    Number two, 2021 was a year when retail gun sales soared, to unprecedented levels, so any company that used to sell guns who saw a revenue decline, lost a whole lot more than 2.6%. They would have seen a mammoth revenue INCREASE if not for their woke idiocy.

    • Sounds to me like you did what a good honest journalist should have done. Dug a bit deeper into the numbers. So if the sales were down by 250M for 2021. It is possible in the last four reporting years the loss could be aiming to be close to a billion dollars.

          • And yet their stock price is rising this month. Makes no sense because I don't really see them surviving as a business, I really don't. Selling expensive jackets and kids' team gear? People buy that shit on the Internet now. They turned off all the high-end sportsmen who were buying their hunting and fishing gear. In the long run, I think they're toast. Retail sales in box stores is a dying thing. You need to have a niche that draws people into the building, and they crapped all over their niche.