“Just give Ed Schultz time,” they said at MSNBC. “We’re happy with the numbers for his premiere show. It will build over time.”
Now that the EdShow’s been on the air for a full month, let’s review how angry Eddie’s audience is building.
Uh-oh. Look at that. Schultz is sheddding viewers faster than a snake shedding its skin. And, yes, the comparison was intentional and apt.
The EdShow premiered amid great hype and hoopla on Monday, April 6. It drew a total audience of 725,000 viewers and 247,000 in the coveted Adults 25-54 demographic.
Four weeks later, Monday, May 4, the EdShow had a total audience of just 531,000 and the Adult 25-54 demo has shriveled to just 161,000.
Believe it or not, that’s an improvement. Ed’s audience has been as low as 365,000 per night and the Adults 25-54 demographic once fell to only 75,000.
To make matters even worse, Ed’s ratings are no better than David Schuster garnered on his last night in the same time slot. Shuster’s total audience was larger at 579,000 compared to the EdShow’s 531,000. Shuster’s Adults 25-54 demographic was 153,000 compared to the EdShow’s 161,000. This has to be a huge disappointment to MSNBC after all the time and money they invested in the EdShow.
Would someone please put a mirror under Big Eddie’s nose? Find out if he’s still breathing. Because his show is dead.
Source: Nielsen Media Research via MediaBistro.com
This post was last modified on January 26, 2021
View Comments (26)
Oh yeah...I forgot about Andrew (not-so) Breitbart! He's doing REAL FINE these days! I only wish that ALL cons were as fine as Andrew!!!
and three!
Your screen name suggests you are a truther. That tells me you are a dumbass & that you should'nt be taken seriously. Being mean spirited is 1 thing, being stupid is another.
Did you type that all by yourself or did you get your drunk step-father to do it?
Nice try, Clifford, but your theory won't fly. The 8-9 p.m. hour is the highest rated hour in cable news. O'Reilly had 2,682,000 viewers last night on Fox while Sgt Schultz had only 1,051,000 views on MSNBC.
Fox' highest prime time ratings were in the 8-9 hour. MSNBC's highest prime time ratings were in the 8-9 hour. HLN's highest prime time ratings were in the 8-9 hour. CNN was the only exception, with its ratings all over the board, wildly jumping up and down from one hour the next.
The bottom line is that it's not the hour that hurts Ed's ratings, it's Ed himself.
If you are will to support a guy with a documented history of domestic abuse, you will be willing to excuse any & all of that person's shortcomings & failures. It's not much different then Chris Brown & his followers who don't seem to care he's a women beating felon. Ed's followers are in the same boat as far as I'm concerned.
Either way, Ed's ratings suck, on both TV & radio. Timeslots have nothing to do with it, the market is limiting Ed & that is why his words carry no weight.
Maybe it's just a bad hour for liberal mouthbreathers. Everyone else does just fine.
Perhaps it's not Ed's show that's the real issue here, but rather the time-slot is not viewer friendly for most people. Those who work days or nights are not likely to be in front of a TV set at that hour. I'm retired, so it's fine for me to watch Theedshow at any hour. Apparently, not so for others.
we all know ther are liers and haters. so dont worry about the war mongers.
You found the CAPS LOCK button! Yay! Now, if you turn up the brightness control on your TV, MSNBC just disappears, and you get smarter. Try it, you'll see.
everyone is jealous ON THE RIGHT. ED and Rachel show the facts. everyone can say what they want. try to fact check them. you cant. because their fact are the facts. you can have your own opinion, but you cant have your own fact. all the right wing talkers talk hate speech. lift wing talks the facts. you know it, i know it. America will keep its country form the crazy tea bags. THANK YOU
Ed , rachel , oberman and tingle up the leg , matthews are drier than a popcorn gas release . The only one worth his weight is Larry Kudlow
I GO TO WORK IN THE EVENINGS , BUT I WATCH IT ON MY LAPTOP.
The CAPS LOCK schtick is old, but the BSNBC is great posts are funny. Reminds me of a poster at TVNEWSER that goes by the name of "pink pink bear". Stupid a$$ posts about how great the Special Ed Show is. Amusing, but really old, really fast.
THE,ED SHOW, RACHEL , KEITH, AND ODDBALL IS THE BEST SHOW ON TV IN THE EVENINGS. THANKS FOR HAVING THESE SHOWS THAT TELL THE TRUTH. SO AS YOU CAN SEE THE LIERS DON,T LIKE IT.
That's LIAR, not LIER, Merelene. I hate it when people spell my name wrong. And the CAPS LOCK button is up next to the "A" button on the keyboard. Try it out. It works.
Dear Ed and gang: Obama has done a magnificent job without a doubt. But the game will remain the same because he is still surrounded by the same special interest group of rats and traders that want to see him fail. They are (ELITISTS INTERNATIONAL MONEY MONGERS) with special powerful interest groups, which have no allegiance to this country at all... He needs to find a whole new team, that isn’t related to Bernie Maddoff, Joe Libermutt, John McCainsky or Henry Kissinger. Another no brainer from Einstein Mastermind.
So you want a straight up comand control state? See, the problem is not any of the people you listed, it's the likes of Andy Stearn, George Soros, & any number of marxists he brought into The White House.
I was surprised to see u, Ed last week at night.and I really enjoyed it.I will continue to watch you Ed, Christ,Keith,and Rachel,it's a habit to watch u all. I can't tear myself away from the TV when u all are on.Please continue to give us the truth that is why I and billions other watch you every day.
You watch Christ on MSNBC? You must get better reception than the rest of us.