The NFL ratings slump is getting worse. Cry us a river.

The 6.3 percent slump — worsening from comparable declines of 5.6 to 5.7 percent during the previous three weeks — plagued a week whose off-the-field drama made gridiron tackling seem almost tame by comparison.

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Emmy Awards Ratings Hit Low On Trump-Bashing Night; ‘Sunday Night Football’ Dips. Down 2% from last year which is a new low. One of these days these elite dummies will figure out it’s not all about them and their temper-tantrums.

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The power and the glory that was Oprah is no more. Last year, the TV show screamer announced she was quitting her successful syndicated TV show, launched her own cable network, and sat back to watch the suckers tune in.

It hasn’t quite worked out quite the way she’d hoped. The Oprah Winfrey Network, better known as OWN, drew 1.2 million viewers on launch day, but it’s been all downhill since then.

oprah winfrey

"Look into my eyes. You will watch the Oprah Channel. You will love the Oprah Channel. You will send money to the Oprah Channel."

The Telegraph UK reports that Oprah’s omniscience is over:

The OWN channel, which launched two months ago, is being watched by only 135,000 people at any one time.

The ratings are 10 per cent lower than for the cable channel it replaced which was called Discovery Health.

And only 45,000 of those watching are women aged 25 to 54, the audience the channel is being aimed at.

Miss Winfrey, 57, has urged patience and supporters say ratings will improve when the chat show host begins appearing more regularly herself towards the end of the year.

She will still be busy filming “The Oprah Winfrey Show” for the ABC network until September, but will then be able to devote more time to her own channel. That will include having her own show two or three nights a week.

Oprah is riding to the rescue. Hell, we’d tune in just to see how the horse handled that load.

Source: Telegraph UK

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Dumb and dumber and dumbest have ratings that are low and lower and lowest. Within days of Keith Olbermann’s departure from MSNBC, Lawrence O’Donnell, Rachel Maddow and poor Ed Schultz have fallen back behind even CNN’s meager ratings.

piers morgan

Lower ratings than Larry King, but higher ratings than Rachel Maddow

Mediaite.com has the details:

On a week marked by a huge international story–and hefty NBC resources committed to telling it–MSNBC marked an unpleasant milestone, dropping to third place across primetime on February 1. In perhaps the most striking defeat for the network, Lawrence O’Donnell, who took over for the departed Keith Olbermann was soundly defeated by CNN’s Parker Spitzer, a show assumed by many to be such a poor performer as to be on the chopping block.

On Tuesday night, Parker Spitzer attracted 292,000 viewers 25-54, compared to O’Donnell’s 196,000.

CNN newcomer Piers Morgan, whose show Piers Morgan Tonight has had several ups and downs in its first two weeks, finished strongly ahead of MSNBC’s Rachel Maddow (327,000 to 260,000). Morgan broke from single-interview format to cover the Egypt story live, and interviewed former British prime minister Tony Blair.

MSNBC’s Ed Show, which relocated to 10 p.m. in the new lineup, was nowhere near CNN’s AC 360. Cooper, who’s on assignment reporting from Cairo, led with 344,000 to Ed Schultz’s 180,000.

Somewhere Keith Olbermann is laughing.

H/T: Mediaite.com

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A little decorum is in order, Mr. Murdoch. Please refrain from dancing on your competitors’ graves while the cameras are rolling.


A special message for CNN, MSNBC and HLN

BusinessInsider.com has details of the decimation:

The ratings are out for 2010.

Perhaps not surprisingly Fox News continued its march of dominance through the cablesphere, clocking its second-highest rated year ever in total viewers.

It was also the only news channel to hit the top 10 in cable networks, ranking fourth in Primetime behind USA, ESPN and TNT.

Want some context for that? Fox News’ total viewers for the year exceeded MSNBC, HLN, and CNN combined.

That dominance came primarily at the expense of CNN which lost 29% of its total viewership in 2010 and 34% of its prime time viewers. Yes, you read that right.

MSNBC, meanwhile stayed the course in total day total viewers – it was the only news channel not to drop in that category — but dropped 5% year over year in prime time total viewers and 9% in the prime time demo.

At MSNBC, Keith Olbermann is reportedly figuring out how to staunch the loss of viewers by consulting with the ghost of James Thurber. At CNN, Anderson Cooper knows he’s doomed because he’s starting 2011 by teaming up again with Kathy Griffin to host the annual New Year’s Eve broadcast. And on HLN … well, we really don’t know what’s going on there because like the rest of the American people, we don’t even know what channel they’re on.

Source: BusinessInsider.com

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There’s nothing that gets us in more of a schadenfreude-ish mood this time of year than finding out that things aren’t going well for Keith Olbermann. And this story has our schadenfreude meter pegged all the way to the right.

PoliticsUSA.com reports the bad news for Olbermann and the good news for us:


Keith Olbermann waves good-bye to some of his viewers

The bad news keeps coming for MSNBC’s Keith Olbermann. The 2010 ratings data is starting to trickle in, and the news is not so great for the Countdown host. In a down year for cable news where all three networks registered a decline in viewers, Keith Olbermann lost 11% of his total audience, but what is most troubling is that among the coveted age 25-54 demographic Olbermann lost 25% of his audience.… Keith Olbermann’s total drop in viewership was 2% higher than MSNBC’s network average, (11% vs 9%). In contrast, Rachel Maddow lost less of her audience than MSNBC as a whole. Maddow only declined by 6% compared to the network’s 11%. Maddow’s total loss was almost half of her lead in Olbermann, (6% compared to 11%). Olbermann also lost a higher than network percentage of those viewers age 25-54. MSNBC lost 18%. Olbermann lost 25%. Maddow only lost 14%.

As Freud said, “Sometimes a cigar is just a cigar.” And as schadenfreude said, “Sometimes a horse’s ass is just a horse’s ass.”

Source: PoliticsUSA.com

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Today’s headlines on CNN: Bombs found in house … students protest tuition hikes … Jeff Daniels has diarrhea … and CNN wonders why its ratings are in the dumper.

Somebody screwed up at CNN. We assume some video editor was watching Dumb & Dumber instead of paying attention to what he was supposed to be doing. The result? A disgusting scene from the raunchy comedy showed up in the middle of a CNN story about, well, we’re not really sure what it was about because, after all, it was CNN and we weren’t paying attention, either.

It can happen. We have a friend who had a brief brush with notoriety back in the late 60s when he was a videotape editor at a TV station in Southern California. Late one night he made the mistake of hitting the wrong button while watching porn at work, sending a graphic scene out over the air.

The bad news? He got fired. The good news? He became famous when Johnny Carson mentioned it in his opening monologue a few nights later.

H/T: Mediaite

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The final ratings are in for the 2008-2009 TV season and it’s ugly. Viewers are abandoning network TV news even faster than millionaires are moving out of Manhattan.

MediaBistro.com has the happy news:

katie couric finger

And American TV viewers said, "Right back at you, Katie."

The ratings are in the for just-completed 2009-2010 network evening news season. And when compared to 2008-2009 season, “NBC Nightly News” ABC’s “World News” and the “CBS Evening News” have lost a combined 739,000 Total Viewers and a combined 338,000 A25-54 viewers.

“Nightly News with Brian Williams,” which finishes at #1 for the 14th season in a row, lost the least: -138K Total Viewers (8.698M in 08-09 v. 8.560M in 09-10), while Katie Couric’s CBS program, lost the most: -343K (6.053M in 08-09 v 5.710M in 09-10). “World News” which saw Charles Gibson anchor the first few months of the season, and Diane Sawyer picking up in December, lost the most younger viewers: -221K (2.351M in 08-09 v. 2.130 in 09-10).

Remarkably, the 2008-2009 TV season included coverage of the 2008 presidential election and inauguration, which should have given viewership a boost.

So on broadcast TV, ABC News lost viewers. CBN News lost viewers. And NBC News lost viewers. On cable TV, MSNBC lost viewers. CNN lost viewers. And HLN lost viewers. Only Fox News gained viewers.

So here’s a serious question: Would all those left wing networks prefer losing every last viewer to providing balanced news coverage? Or will one of them finally see the light?

What do you think?

Source: MediaBistro.com

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This ranking of radio talk show hosts and the size of their audiences comes from Talkers magazine, the bible of the talk show industry. Well, call us blasphemous, but we doubt the word of the bible.

audience radio talk show hosts

We buy the rankings, but not the audience size of the liberal talk show hosts. It’s just not possible for Stephanie Miller, for example, to have ten percent of the listeners that Rush Limbaugh does. Just not possible.

Now, perhaps, the discrepancy can explained by the fact that Miller’s show airs in the more highly-rated morning slot, while Limbaugh airs in the generally lower-rated midday time period. But that still can’t explain away the fact that Miller doesn’t air in most major markets and has low ratings in the markets in which she does air.

So either the lib talkers’ numbers are grossly overstated or Limbaugh’s numbers are grossly understated.

And that would be the only thing understated about Rush Limbaugh.

Source: Talkers.com

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Is it her hideous sense of fashion? Her imperious attitude? Or just the fact that her last name is Obama?

Byron York reports in the Washington Examiner:

photo michelle obama

Michelle's approval rating dropped about 3% just for wearing this dress

The number of Americans who have a positive opinion of First Lady Michelle Obama has fallen in the last 16 months, according to the new Wall Street Journal/NBC News poll. In April, 2009, 64 percent of those surveyed by the Journal/NBC said they had a positive impression of Mrs. Obama; today, the number is 50 percent. That 50 percent personal approval is just slightly above President Obama’s personal approval figure, which stands at 46 percent in the new poll.

It’s Bush’s fault. Laura Bush, that is.

Mrs. Obama’s personal popularity is lower than former First Lady Laura Bush’s ratings in the same poll by the same pollsters. In December, 2001, 76 percent of those surveyed had a positive opinion of Mrs. Bush. In February 2005, that number was 65 percent. In October 2006, with her husband’s job and personal approval ratings plummeting, Mrs. Bush’s personal approval rating was 56 percent.

Hey, Obamas, here’s an idea. Just forget these pesky polls and go on another fancy schmancy vacation. That’ll make everyone love you again.

Source: Washington Examiner

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oprah show ratings

Oprah made $300,000,000 last year. She can afford to lose a few viewers.

These are truly good days for conservative TV viewers. The other day we had the story that the network TV newscasts shed 1,000,000 viewers in the last year. Now it looks like Oprah’s Obama endorsement has come back to bite her ample butt.

The New York Post has the story of O’s devastating loss:

Oprah is not going to go out on top.

Last week was the lowest rated in the 24-year history of her show according to Nielsen.

“The Oprah Winfrey Show” has been in reruns for several weeks but compared to the same week last year — which was all reruns, too — the ratings were down an eye-watering 23 percent, according to tvbythenumbers.com, a ratings Web site.

The audience for Oprah was just over 4 million viewers — the lowest it has ever been since the show first went on the air in 1986.

Quick. Someone do a side-by-side comparision of Orpah’s TV ratings and Obama’s approval ratings. We’d guess the precipitous declines looks pretty similar.

It’s George Bush’s fault. We’re not sure how, but everything is George Bush’s fault.

Source: New York Post

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Next time you hear one of the TV networks brag that they have “the number one rated newscast in America”, please be aware that it’s like saying you’re the fattest girl at the bulimics’ convention.

MediaBistro.com has the disastrous details:

Even as the oil continues to gush from the sea floor, and the networks shuttle their anchors to points along the Gulf coast, NBC Nightly News, ABC World News and the CBS Evening News continue to lose viewers. All three broadcasts were down in Q2 2010 compared to the same period last year.

In numbers released today, NBC Nightly News with Brian Williams lost -440,000 viewers (-140k in A25-54 demo) compared to Q2 2009. ABC’s World News with Diane Sawyer lost -260,000 viewers (-80k demo) (Charlie Gibson was anchor in 2009). The CBS Evening News with Katie Couric lost the most, based on a percentage, losing -340,000 viewers (30k demo) compared to Q2 2009. ABC and CBS were also down when Q2 2008 is compared to Q2 2009.

And yet Fox News ratings just keep going up. Hmmmm. How can it be explained?

Source: MediaBistro.com

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KRXA Hal has the classic face made for radio

KRXAhal has the classic face that's made for radio

KRXAHal is a triple threat. He’s a liberal radio talk show host. He owns the Monterey, California radio station that airs his program. And, best of all, he’s a frothing-at-the-mouth commenter here at IHateTheMedia.com.

He’s experienced a major ratings success due to the widespread popularity of his radical political positions.

Ratings for KRXA, broadcasting from the People’s Republic of Monterey, have rocketed from a 0.7 share of the audience (tied for 26th in the market) to a 0.7 share (tied for 26th in the market).

Now the uninitiated may look at those numbers and say, “Hey, wait just a darn minute. Those ratings haven’t budged. They’re just as low now as they were last month.”

To which we’d reply, “Hah! How little you know. In the world of liberal talk radio, just hanging on to your miniscule audience is considered a major victory.

KRXAHal, we salute you.

Source: RadioDailyNews.com

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al gore current tv ratings

Al Gore gives Current TV's financial condition a big thumbs down

Poor Al Gore. Current TV was supposed to be the vehicle he used to conquer the media. That vehicle has sputtered, stalled, and is now sitting on the side of the road waiting for a tow truck.

The Hollywood Reporter has the tragic television tale:

For much of the past year, Current TV has been quietly undergoing an overhaul that will change just about everything but the struggling channel’s name. Current declined comment for this story.

It’s a revitalization project Gore & Co. embarked on after exhausting a more lucrative possibility: selling the channel. Current’s founding partner, Joel Hyatt, spent much of 2009 shopping the network with a price tag that wildly overestimated the company’s worth, confirmed sources at several conglomerates. Current even had extensive sale talks as far back as 2007 with Google, where Gore serves as a senior advisor.

Now the focus has shifted to fixing Current, perhaps with an eye toward a sale down the road. Last July, Hyatt was replaced as CEO by Mark Rosenthal, the former MTV Networks COO who is rebuilding the channel in the traditional mold Gore avowed to avoid, only to suffer the consequences.

For all the brilliance he has displayed grasping the meteorological dynamics governing the globe, Gore has miscalculated those of a slightly less complex world: the TV business. The radical ambitions he brought to the environment didn’t pan out the same way in cable; the television will not be revolutionized.

Not a good year for the man who was once the next president of the United States. Global warming has been exposed as a fraud. His wife dumped him. His massage therapist spilled the beans on him. And now his cable TV operation has disappointed him.

On the other hand, that’s made it a pretty good year for us.

Source: Hollywood Reporter

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larry king lowest ratings

Is Larry King's head growing or is his body shrinking along wiih his ratings?

Larry King’s ratings are falling even faster than his pants would without those suspenders. Sad to say, but the gravel-voiced old duffer scored his lowest monthly viewer numbers in twenty years in May.

The New York Times reports the details of the descent:

According to Nielsen data, the struggling CNN talk show had an average of 653,000 viewers each night in May, its lowest average since the data started being electronically stored in the early 1990s.

He had been averaging about 700,000 viewers each night this year, down markedly from last year.

Last week The New York Times detailed the low ratings of “Larry King Live,” a symbol of CNN’s struggle to compete in a partisan cable news environment.

CNN had no comment about Mr. King’s low ratings mark. In a news release it emphasized the eroding ratings of its higher-rated competitors, noting that both the reigning champ, the Fox News Channel, and the No. 2 cable news channel in prime time, MSNBC, had lost audience share compared with the same month in 2009. But CNN’s numbers have dropped more dramatically.

CNN also emphasized that its sister network, HLN, continued to post ratings gains. Mr. King’s competitor on HLN, Joy Behar, is beating him in the ratings with more regularity than ever.

One suggestion for the New York Times: Never again use the words “Larry King” and “regularity” in the same sentence.

We’re just sayin’.

Source: New York Times

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Obama approval back to -20: Worse to come?

by editor on May 25, 2010

obama approval ratings

Is it possible that people are finally figuring out that his policies are making everything – and we mean everything – worse? His approval rating is starting to crater even faster than the stock market.

[Click to read all the details…]

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It’s no secret that CNN is rapidly losing viewers. They often finish in fourth and even fifth place in the cable news ratings and, appropriately enough, rank right down there with the Cartoon Network.

But now Compete.com and CNN Political Bias report that CNN’s loss of viewers is minimal compared to the loss of visitors to CNN.com. The website has shed more than 7,000,000 unique visitors in just the last eight months.

Fewer eyeballs on the television. Fewer eyeballs on the website.


Source: CNN Political Bias

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Reese Schonfeld, co-founder of CNN, knows the network's ratings are laughable

CNN co-founder Reese Schonfeld has everything right except his verb tense. Sorry, Reese, but you’re a day late and a few rating points short.

Here’s what Schonfeld said in his HuffPo opinion piece:

I think CNN is at risk of becoming a bad joke. Late night comics and cartoonists are already using them as a gag line. Newspapers are asking “experts” how to save them. It’s time for a major change, before moving from “joke” to “tired joke”. Writing this is getting tired, too. It’s making me feel cruel, and, even if April is the cruelest month, I’d rather be writing about something else.

Schonfeld goes on to report what everyone already knows – CNN is going down faster than the Titanic:

The April ratings are in and CNN is at its lowest point in my memory. All four of the major news networks lost numbers from last April to this April, but in percentages, CNN was down about twice as much as any of its competitors. In primetime, FoxNews lost 19 percent of its viewers, and CNN lost 38 percent. In the key 25-54 demographic, FoxNews was down 13 percent and CNN was down more than three times as many, 41%. In total day, FoxNews was down 17 percent and CNN was down 36 percent, and again in the 25-54 age group, FoxNews was down 16 percent and CNN was down 35 percent.

Wolf Blitzer, Rick Sanchez and Larry King walk into a bar.

Now that’s a bad joke.

Source: Huffington Post

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The answer can be found at the bottom of the list.


These are the recent nights on which CNN has finished 4th or worse in the cable news ratings. According to TVbyTheNumbers.com, the latest Nielsen TV Ratings are worse than ever for CNN.

Flying the American flag upside down is a distress signal. Does the same thing work for logos?

CNN has finished 4th or worse during 50 nights in weekday primetime among cable news networks in the advertiser target adults 25-54 demo. That’s 61% of the weekday nights so far (the ratings “year” began 12/28/09). On nine of the weekday nights, CNN finished fifth (behind Fox News, MSNBC, CNBC and Headline News).

Nielsen doesn’t like us posting long lists with their ratings, but I don’t see how they can quarrel with a long list of dates. These are the dates on which CNN has finished fourth or fifth in the weekday primetime A25-54 demo.

Damn list is almost as long as the list of Larry King’s wives.

Source: TVbyTheNumbers.com

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olbermann ratings

Uh-oh. Looks like Olbermann rantings do not translate to Olbermann ratings

At what point do the geniuses up in the executive suites at MSNBC look at the latest ratings and ask themselves the reasonable question, “Why are we paying Olbermann $7 million a year?”

We call it reasonable because Olbermann’s Countdown show got higher ratings while he was off the air.

MediaBistro reports the bad news for the oleaginous Olbermann:

As we reported, yesterday was Keith Olbermann’s official return to MSNBC after being away for more than a month. And with the March ratings period now complete (it ended Sunday), Olbermann’s substitute host, Lawrence O’Donnell, helped give “Countdown” its best month of the quarter, but still down — 21% — compared to March ’09.

Admittedly, “higher” ratings is a relative term at the ratings-challenged network. And a 21% increase doesn’t translate to a lot of additional viewers.

Nevertheless, think of all the additional limos and champagne and caviar the MSNBC execs could afford to buy if they weren’t paying Olbermann’s exorbitant salary. And don’t think they’re not thinking the same thing.

Source: MediaBistro.com

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This report from MediaBistro.com may explain why Keith Olbermann seems to be doing a Yosemite Sam impression every night.

“In total Viewers, Fox News was the #2 ranked cable network last week in primetime, averaging 233,000 viewers behind USA. MSNBC was #26, CNN was #32, and HLN was #37.”

The Cartoon Network was #13, despite the fact that MSNBC and CNN’s programming is much funnier.

Looks like the end of the line for the rivals of Fox News. Play Taps. Say sayonara. Kiss ’em goodbye. Or in the immortal words of Porky Pig, “Th-th-th–th-th-that’s all, folks.”

Source: MediaBistro.com

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Be afraid, CNN, be very afraid.

This may just explain all of CNN’s problems. Jon Klein, president of the ratings-challenged cable news network, says social networking sites like Facebook scare him more than Fox News does.

From MediaBistro.com:

Highlighting the fact that Facebook draws many more users than Fox does viewers, Klein also pointed out the unique information-based relationships that social media users develop with one another. “The people you’re friends with on Facebook or the people you follow on Twitter are trusted sources of information,” he said. The popularity of these platforms reflects a high demand for new information, he said. “People bemoan the state of journalism today, but … the audience wants in. They don’t want to turn their backs on information.”

At the same time, all the new conduits for news make the world more confusing and complex, meaning that organizations that can synthesize the information will provide a highly valuable service to their audiences. In this arena, Klein said, CNN has an advantage over its more openly partisan rivals.

The last time Klein commented (on) Fox, a Fox News Channel spokesperson said: “We don’t respond to presidents of fifth-place news networks. The last time we looked, Jon was losing to the Weather Channel, so call us back when he and CNN regain relevancy.”

Well played, Fox spokesperson, well played.

Source: MediaBistro.com

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Would CNN's last viewer kindly turn out the lights?

CNN can’t figure out what it’s doing wrong. All they know is that viewers are abandoning them like they’re the Titanic and Fox News is the iceburg.

MediaBistro.com reports the chilling details:

CNN’s saw its worst primetime averages in a year as its primetime programs hit ratings lows.

… In February’s total day and primetime demo, CNN finished in fifth place for the first time ever, behind FNC, MSNBC, HLN, and CNBC. (Note: Includes Olympic coverage.)

“Campbell Brown” and “AC360” saw their lowest total viewers since their launch, and “Larry King Live” saw its lowest in at least 13 years. In the demo, it was Cooper’s lowest rated month ever and it was the second lowest rated months for King and Brown. CNN’s primetime was down -54% in total viewers (-57% demo) from last year. The biggest decrease of any network.

Competitively, CNN topped MSNBC in total day and daytime hours, but CNN was also down in total day compared to last year (-35% in total viewers and -40% in the demo).

In its first full-month since launching, “Rick’s List” averaged 560k total viewers and 111k in the demo, which is down -43% and -52% respectively in the time slot from last year.

Say good night, Campbell. Say good night, Larry. Say good night, Rick. Say good night, Cooper.

Source: MediaBistro.com

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We do not believe the rumor that Larry King is about to star as Bernie in a remake of "Weekend at Bernie's"

Those poor devils at CNN must wonder why they’re frowned on by the gods of media.

MediaBistro.com has the details of the original news network’s latest humiliation:

Glenn Beck may not have thought much of his interview with former Rep. Eric Massa yesterday — he apologized to his viewers saying, “I think this is the first time I have wasted an hour of your time.”
But the interview, which was Massa’s first national TV interview since his resignation from office Monday, was a ratings hit for Beck. The hour drew 3.41M Total Viewers at 5pmET, and 860,000 in the A25-54 demo. That’s just shy of network-leading Bill O’Reilly who pulled 3.5M at 8pmET (925K in the demo.)

But Massa did not have the same pull for CNN. His second interview, with Larry King at 9pmET, drew just 669K Total Viewers (169K in the demo) — fourth place for the hour among the cable news nets after Sean Hannity on FNC, Rachel Maddow on MSNBC, and Joy Behar on HLN.

Good lord. You interview the guy who is arguably the biggest headline maker of the day and you finish behind Rachel Maddow and Joy Behar? Depressing.

King’s response?

“Is it Tuesday yet? I like Tuesdays because that’s shuffleboard night here at the home.”

Source: MediaBistro.com

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Graphic depiction of MSNBC's ratings

Another month of absolutely stellar ratings over at MSNBC. Hah! Just kidding. They sucked even more than they did in January.

MediaBistro.com reports the highlights lowlights:

“Countdown” and “Rachel Maddow” ended the month averaging the second-most viewers in their time slots, ahead of CNN and HLN, but behind Fox News. “Countdown” finished the month averaging 964,000 total viewers (350,000 demo) and “Rachel Maddow” finished with 819K total viewers (213K demo).

But both were down from February of 2009. Olbermann was down -29% in total viewers (-43% demo) and Maddow was down -44% in total viewers (-33% demo). “Morning Joe” remains in 4th among the morning shows, and MSNBC programs from 9am-5pm still trail CNN and HLN.

Outstanding, Keith. Fabulous, Rachel. Has anyone seen Ed Schultz lately?

Source: MediaBistro.com

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