We’ve just passed the halfway mark of 2009, but it’s hard to believe anyone will make a bigger marketing blunder than this in the next six months.
A joint venture between Russia’s Gazprom and Nigeria’s state-owned NNPC has been named Nigaz.
A new FaceBook group called “Nigerians No Nigaz” has already been formed. They say the company’s name will undoubtedly be mis-pronounced in a way that will be offensive to black people (of which there are a considerable number in Nigeria).
“But it’s pronounced ‘nye-gaz,’” an idiotic company official whined.
In related news, a Norwegian company has formed a joint venture with an Iranian citrus company. It will reportedly be called NoJus.
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Has trhis name changed now as we are at the end of the year?
Some people somewhere sit and decide to do everything by themselves. Nigerian government is so u nprofessional including its NNPC.
Nigaz and NoJus? Too much! LOL