Air America breathlessly announced yet another corporate restructuring this week.
It’s starting its own network sales division, which will pitch all the company’s radio, video and online content directly to ad agencies instead of depending on third party rep Westwood One for ad sales.
“Agencies are sophisticated in their planning and their creative approach in making strategies for their clients, which will hopefully become our clients,” said Air America Media CEO Bennett Zier. “Because Air America is a particular type of company, and a left of center company, there are certain companies that want to advertise with us, and we want to be able to facilitate that and work with them more directly.”
“Air America is turning into a multimedia company,” Zier said. “And we are looking to attract listeners, viewers and readers with the radio and airamerica.com.”
The good news is that Air America’s management has finally discovered capitalism. The bad news is that it probably won’t trickle down to the air talent.
And we use the term “talent” very loosely.
Source: MediaBistro.com
This post was last modified on January 26, 2021
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Most informed Americans should be listening to what "left" talk radio is discussing. If you share conservative beliefs or are right of center...you will hear some of the most uninformed callers that ever dialed a phone!
You gotta hear it before you take our word....from Stephanie Miller et al,...each and every one of these "goofballs" will solidify your belief that this country is in real trouble unless we unite and vote the "rascals" out!
Looks like Little Ricky Maddow to me.
Rachel Maddow is smokin' hot.
I am not 100% certain, but I think that picture is MADdow - Ron Reagan is prettier.