Air America breathlessly announced yet another corporate restructuring this week.
It’s starting its own network sales division, which will pitch all the company’s radio, video and online content directly to ad agencies instead of depending on third party rep Westwood One for ad sales.
“Agencies are sophisticated in their planning and their creative approach in making strategies for their clients, which will hopefully become our clients,” said Air America Media CEO Bennett Zier. “Because Air America is a particular type of company, and a left of center company, there are certain companies that want to advertise with us, and we want to be able to facilitate that and work with them more directly.”
“Air America is turning into a multimedia company,” Zier said. “And we are looking to attract listeners, viewers and readers with the radio and airamerica.com.”
The good news is that Air America’s management has finally discovered capitalism. The bad news is that it probably won’t trickle down to the air talent.
And we use the term “talent” very loosely.
Source: MediaBistro.com
