In one corner, we have a occasionally overweight black woman. In the other corner, we have an annoying lesbian.
The New York Times reports the remarkably unbiased results:
Executives at Warner Brothers have long believed that Ellen DeGeneres is the heir apparent to Oprah Winfrey in daytime TV. Still, they were startled by the news that a media research firm delivered to them last spring.
The researchers from SmithGeiger, who had been hired to assess talk shows, convened to tell a group of six executives that “The Ellen DeGeneres Show” was, for the first time, on par with “The Oprah Winfrey Show” (and, in some cases, exceeding “Oprah”) in the minds of viewers.
How is this possible? How can racist, homophobic, sexist Americans possibly choose a fat, black woman and a lesbian as their favorite television talk show hosts?
Warner Brothers should demand its money back. The research is obviously faulty.
Source: New York Times
