Tag: sweeps week

American business be damned. When President Obama wants to celebrate his own greatness with a primetime press conference, the networks better just get in line.

Wednesday is the President’s 100th day in office and he’s “requested” another hour of the TV networks’ evening schedules.

“It’s an arbitrary day in which presidents are measured. We get that. We’re playing along,” said White House press secretary Robert Gibbs.

However, this request is more painful than previous ones because it comes during “sweeps week,” the time of year when ratings are measured and advertising rates established for the coming quarter. The networks roll their top programs during sweeps week. So they are loathe to give up their most valuable time for what Gibbs admits is an arbitrary date.

But in keeping with his other actions during the previous 99 days, the president has shown that his TV face time is more important than the networks’ advertising time.

Wednesday’s press conference will be the president’s third conducted in primetime. At the current pace, he is on track to hold one a month.

This guy obviously wants his own weekly TV show. So let’s just make him the only contestant on American Idol each week.

Randy can say, “Barack is in the house, dog.” Kara can say, “Is Paula sober tonight?” Paula can say, “You know, you really made America your own.” And Simon will be deported for being honest.