How can CNN attract advertisers now that it’s fallen into third place in the cable news ratings? Simple. Just ignore reality and announce that you’re still number one
The staggering news network is now airing a TV commercial in which it proudly boasts that it is “No. 1 with more viewers than Fox and MSNBC.”
In reality, Fox has been kicking CNN’s butt since early 2002 and had more viewers than CNN, MSNBC and HLN combined last quarter. Not just in prime time, but all day long. Hell, even sickly MSNBC topped CNN for the first time last quarter.
So how does CNN justify its demonstrably false claim?
Simple. They cherry picked an obscure statistic media buyers generally don’t accept — a cumulative number based on the total number of people who tuned into the network for six minutes or more per month.
Naturally, CNN chose not to reveal their alternate reality in the commercial.
Interesting to see that the news isn’t the only thing distorted on CNN. At least they’re consistent.
Source: LATimes.com
This post was last modified on October 18, 2023
View Comments (4)
It takes all the six-minutes strung together from the televisions at the airports that are on CNN 24/7. That should do it.
Don't forget TV's mounted on gas pumps. Maybe they are counting the traffic that drives by the gas station and sees the TV's?
you mean to tell me that dead viewers don't count? Cronkite will turn in his grave
That's the culture we live in these days. Stretch the truth to the very limit. Lie, even. WTH, everybody does it, right?