Irrascable, almost unwatchable curmudgeon Don Imus has helped the Fox Business Network rack up its first ratings triumph over arch rival CNBC.
Imus’ radio show, a simulcast of his radio show, averaged 148,000 viewers a day for the week of October 5. That allowed FBN to eke out its first narrow victory over CNBC since FBN fired up its transmitter two years ago.
The New York Daily News reports:
Imus retained about 75% of his audience for the period, and helped propel Fox Business to its highest overall ratings for a week.
Imus’ total viewership on Fox was several times the average of his last simulcast, on the RFD network, and a little less than half the number he averaged when he was on MSNBC.
Fox Business News or Joe Kernan and crew at CNBC? Joe Kernan and crew at CNBC or Fox Business News. We just can’t decide.
We admit it. We’re torn between two lovers, feelin’ like a fool. Lovin’ both of you is breakin’ all the rules.
Sorry, we momentarily channeled Maureen McGovern and her 1976 hit.
Source: New York Daily News
