Toyota admits electric car market is running on fumes

Toyota, the world leader in fuel-efficient hybrid cars, admits that plug-in hybrids don’t have much of a future. In fact, Koei Saga, Toyota’s guy in charge of advanced technology and battery development, sounds particularly grim.

Ugly, expensive and inefficient. The automotive trifecta. This is not good news. Not good news at all.

Toyota, the world leader in fuel-efficient hybrid cars, admits that plug-in hybrids don’t have much of a future. In fact, Koei Saga, Toyota’s guy in charge of advanced technology and battery development, sounds particularly grim.

The New York Times reports the devastating details:

He said that limited range means that E.V.’s work best as “very small commuter-type vehicles” for use in major metropolitan areas (he used Europe and Japan as examples). Asked if longer-range E.V.’s were possible with current technology, he said that could happen only “if we forget about battery life and if we forget about the cost incurred for replacement of those batteries.”

Battery cars capable of extended highway travel are relatively far in the future, Mr. Saga said. He envisioned such electric cars working best if they could obtain electricity not from batteries, but from an interaction with the highway itself. Just such a system has been tested by the Advanced Institute of Science and Technology of Korea, which uses induction strips and inverters embedded in the road to recharge batteries when cars drive over them.

Asked if the world’s vehicles would ever be exclusively electric, Mr. Saga said, “In my personal view, I think we will never abandon the internal-combustion engine.” He did envision a possible future for fuel-cell vehicles and internal-combustion cars that burn hydrogen, however.

Our advice: Keep actor Ed Begley, Jr. away from the harakiri ceremonial swords.

Source: New York Times

The commercial Islamic radicals don’t want you to see. New and improved.

Some time back, a great commercial showed up on the internet. It was supposedly created by a South African ad agency to promote Honda’s hybrid.

We say supposedly because the commercial was so simple and so powerful and so controversial that it just seems doubtful that any major advertiser would have the guts to run it. Honda denies any involvement. So does the ad agency that is credited with having created it.

The commercial became an internet sensation. It got millions of views. Then an Islamic activist group got its panties in a wad and demanded that the commercial be pulled off the internet. YouTube caved in and pulled the commercial. It’s now very difficult to find online.

We love the commercial. So we got our hands on a copy, did a little editing, removed any reference to Honda, and put a new ending on it.

We think new version is more powerful than the original. And more timely, too.

If you enjoy it, please tell everyone you know to see it at IHateTheMedia.com.

Andy Richter takes a shot at smug Prius owners

This is a great commercial. Actually, we don’t know if it’s a real commercial or just something Richter put together to express his opinion of pompous Prius drivers.

But first a story: We have a very good friend who lives in a ritzy neighborhood in Santa Monica, California, not far from Laurie David.

You remember Laurie David. Former wife of Seinfeld producer Larry David. Was touring the country with Sheryl Crow when the singer urged everyone to use just one square of toilet paper. That Laurie David.

We were walking down the street with our friend one day when we came upon another neighbor who was unloading groceries from her SUV. She was pissed.

“Laurie David just pulled up,” the neighbor said, “and yelled at me for driving an SUV instead of a Prius. What a bitch.”

Now that we’ve set the scene, watch the Andy Richter commercial. Be prepared to laugh.

Source: Tim Blair/Sydney Daily Telegraph

Jodie Foster busted for hybrid hypocrisy

prius_race_car

Jodie Foster was pulled over in Beverly Hills last week for speeding. Police said the movie star’s politically-correct Prius was clocked doing 54 in a 35 mile per hour zone.

To make it even better, the whole thing was caught on tape by a crew of “Speeders,” a truTV reality show.

According to the New York Post, “Foster refused to sign a waiver to appear on the show, so the camera crew ceased filming and returned to the police car. But she grew quite agitated and angry, and kept insisting to the police officers that the radar gun must have made a mistake. She maintained to the officers that she was only going 30 mph at the time they pulled her over, and she kept interrupting and complaining that the process was taking too long…Despite her numerous requests otherwise, the cops still issued her a citation.”

In a similar story, Al Gore’s son was arrested in July, 2007 for doing 100 mph in his Prius on the San Diego Freeway.

We have the same reaction to both stories: Who’d have believed a Prius could actually exceed the speed limit?

SOURCE: NY Post Page Six

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