Next time you hear one of the TV networks brag that they have “the number one rated newscast in America”, please be aware that it’s like saying you’re the fattest girl at the bulimics’ convention.
MediaBistro.com has the disastrous details:
Even as the oil continues to gush from the sea floor, and the networks shuttle their anchors to points along the Gulf coast, NBC Nightly News, ABC World News and the CBS Evening News continue to lose viewers. All three broadcasts were down in Q2 2010 compared to the same period last year.
In numbers released today, NBC Nightly News with Brian Williams lost -440,000 viewers (-140k in A25-54 demo) compared to Q2 2009. ABC’s World News with Diane Sawyer lost -260,000 viewers (-80k demo) (Charlie Gibson was anchor in 2009). The CBS Evening News with Katie Couric lost the most, based on a percentage, losing -340,000 viewers (30k demo) compared to Q2 2009. ABC and CBS were also down when Q2 2008 is compared to Q2 2009.
And yet Fox News ratings just keep going up. Hmmmm. How can it be explained?
Source: MediaBistro.com





