The geniuses in the Obama administration spent billions of your tax dollars to keep Chrysler out of bankruptcy. And Chrysler has repaid your “generosity” by hiring an Italian advertising agency.
As if that weren’t bad enough, they fired BBDO Detroit, their long-time American ad agency, which will now be forced to lay off hundreds of employees come January.
Well, you say, surely Armando Testa has been ordered to create some hard hitting commercials designed to drive people into Chrysler dealerships. Right?
Wrong.
Advertising Age describes the situation:
“The 30-second commercial for the sleek Chrysler 300 sedan breaks today on national TV and is very similar to a Lancia commercial from a year ago calling for the release of Aung San Suu Kyi, Burma’s pro-democracy leader and 1991 Nobel Peace Prize Laureate, who has been in and out of house arrest since 1989. Although the car is shown, it is not the focus of the commercial. A version of this latest video was initially created as part of the Lancia brand’s sponsorship of the 10th World Summit of Nobel Peace Laureates in Berlin last month. Lancia also sponsored the event a year ago, when the first Lancia spot broke.
“We produced the TV film in honor of all those who put their lives at stake in the hopes of making the world a better place,” Mr. Francois said in a prepared statement. “For Chrysler, this is a chance to use our brand image to join with others in the fight for peace and to knock down the walls that divide us. We at Chrysler believe in doing the right thing and making a difference.”
The way we interpret Francois’ comments, he’s saying that increasing sales isn’t a priority.
Any question why these morons went bankruput?
Source: Advertising Age
