Keith Olbermann calls his show Countdown because he’s counting down to his final viewer.

Keith Olbermann calls his show Countdown because he’s counting down to his final viewer. The New York Daily News reports, “For the week of Sept. 5–11, “Countdown” attracted an average 142,000 total viewers and an average 46,000 adults aged 25–54 — the demographic category that advertisers consult when buying time on cable network news programs.” That means he now has half the viewers he had during his debut week, but twice the viewers he deserves.