This may just explain all of CNN’s problems. Jon Klein, president of the ratings-challenged cable news network, says social networking sites like Facebook scare him more than Fox News does.
From MediaBistro.com:
Highlighting the fact that Facebook draws many more users than Fox does viewers, Klein also pointed out the unique information-based relationships that social media users develop with one another. “The people you’re friends with on Facebook or the people you follow on Twitter are trusted sources of information,” he said. The popularity of these platforms reflects a high demand for new information, he said. “People bemoan the state of journalism today, but … the audience wants in. They don’t want to turn their backs on information.”
At the same time, all the new conduits for news make the world more confusing and complex, meaning that organizations that can synthesize the information will provide a highly valuable service to their audiences. In this arena, Klein said, CNN has an advantage over its more openly partisan rivals.
The last time Klein commented (on) Fox, a Fox News Channel spokesperson said: “We don’t respond to presidents of fifth-place news networks. The last time we looked, Jon was losing to the Weather Channel, so call us back when he and CNN regain relevancy.”
Well played, Fox spokesperson, well played.
Source: MediaBistro.com
