Todd Palin needs to get in line, because David Letterman’s ass is currently being kicked by Conan O’Brien.
Here’s how NBC brags about it:
“The Tonight Show with Conan O’Brien” has delivered a convincing victory in its second week on the air, with dominant wins in every important demographic – adults, men and women 18-34, 18-49 and 25-54 – plus a victory in total viewers.
Conan won the week over all cable and broadcast entertainment competition, beating his closest rival, CBS’s “Late Show with David Letterman,” by a 79 percent margin in adult 18-49 viewers, despite the controversy involving Gov. Sarah Palin that has boosted interest in “Late Show,” and a lineup of prominent “Late Show” guests last week that included Howard Stern and Julia Roberts. The 79 percent advantage is “Tonight’s” most dominant win over a full week of “Late Show” originals, excluding Conan’s premiere week, in five years (since the week of the “Friends” finale, May 3-7, 2004).
Conan’s lead last week soared to 177 percent in the younger half of the target 18-49 demographic, adults 18-34 (1.040 million adults 18-34 vs. 376,000). In men 18-34, the margin was 245 percent (545,000 vs. 158,000). The median age of Conan’s audience last week was 45.7, 11 years younger than Letterman’s 56.7
Say good night, Dave.
Source: TVByTheNumbers.com
