We’re happy to report that General Motors isn’t spending $3,000,000 for a Super Bowl commercial this year. But what about other advertisers?
Is it wise to spend that much money on one commercial in this economic downturn? Surprisingly, many advertisers say, “Yes, it’s a bargain.”
Their rationale? The Super Bowl draws an immense audience and is, perhaps, the only programming on television that causes consumers to “lean forward” and watch the commercials.
No one will be leaning forward and watching the attached PETA commercial because it was rejected by the television network. Talk about your wardrobe malfunction.
http://www.youtube.com/watch?v=fTdPRlHB4Os
