ABC Television has slashed the cost of commercials during today’s Academy Awards broadcast.
In 2008, 30-second commercials went for as much as $1.8 million. This year, they’re going for as little as $1.4 million.
Once considered invulnerable to economic ups and downs, the Academy Awards has discovered that it can’t get away with jacking up the ad rates every year. Especially in a year when all five Best Film nominees have been ignored by movie-goers.
Here’s a tip for the Oscars’ nominating committee: Nominate movies people want to see and people will want to watch your awards ceremony.
If they can bring those rates down a little more – ok, a lot more – you could be seeing “IHateTheMedia.com Presents the 2009 Oscars.” If only we hadn’t blow our entire 2009 ad budget on expensive SuperBowl commercials Doritos.
