Guests generally appear on most broadcast and cable news shows for free. They do it for the exposure, to help them sell books or newspaper columns or to build reputations. But that’s not how it currently works over at Current TV.
Business Insider has the inside info:
Interesting tidbit form Keith Olbermann’s Q&A with Cindy Adams in today’s New York Post.
Here’s how Olbermann made sure his new Countdown on Current got good guests: he pays them.
Being a smaller network, any difficulty in getting A-1 guests?
“It was a concern considering we’re starting from scratch, so I decided to formalize guests. Pay them even if it’s not much money. Make law professors, nonpolitical people, contributors. We built this in a matter of weeks, but the baseline is we’ve formalized it so it wouldn’t be a problem.
Paying guests is unusual, but certainly not unheard of. We wouldn’t be surprised to find out that Olbermann has to pay viewers, too.
And there ain’t enough money in the world.
Source: Business Insider
