“Jump the shark” is a Hollywood phrase that means “to undergo a storyline development which is so ridiculous that previous quality is considered to have been lost.” It comes from an episode of Happy Days in which Fonzie jumped his motorcycle over a tank of sharks.
Well, if some of PETA’s past concepts hadn’t already jumped the shark, it’s latest one has. They’ve asked the rock group Phish to change its name to Sea Kitten.
“In this way, people might come to view fish the way they see cats and dogs, as smart and sensitive animals worthy of care and protection, said Ashley Byrne, a PETA senior campaigner.
“We felt that fish needed an image overall,” she continued. “They don’t receive the sympathy of the more cuddly animals. We thought that by rebranding fish as sea kittens, they might receive the compassion they deserve.”
If this is successful, PETA has its work cut out. They’ll also have to get in touch with A Flock of Seagulls, Adam Ant, the Animals, Beatles, Beastie Boys, Black Crowes, Blue Oyster Cult, Boomtown Rats, Buffalo Springfield, Byrds, Country Joe & the Fish, Crazy Horse, Buddy Holly & the Crickets, Def Leppard, Eagles, Echo & the Bunnymen, Fishbone, Hootie & the Blowfish, Howlin’ Wolf, Iron Butterfly, Los Lobos, Monkees, Pet Shop Boys, Psychedelic Furs, Ratt, Scorpions, Snoop Dogg, Steppenwolf, Stray Cats, T. Rex, Three Dog Night, Turtles, Whitesnake, Wolfmother, and, of course, the Yardbirds.
Source: BurlingtonFreePress.com, Wiktionary.org
