Despite all the hype and all the promotion and a huge first night, Piers Morgan’s ratings are dropping faster than F-bombs from a rapper.
Glenn Garvin, TV critic at the Miami Herald, has the details:
Talking about ratings in the first couple of weeks of a talk show is usually unfair; it takes a new one time to build an audience. But in Morgan’s case, he’s losing an audience. His show debuted on January 17 with 2.1 million viewers tuning in to see him chat up Oprah Winfrey. They were so impressed that almost half of them didn’t return for day two.
Since then, Morgan’s ratings fell every day except for a small upward blip last Tuesday when Rudy Giuliani was the guest. By the time the Kardashians had finished hyperventilating Thursday night, Morgan had lost more than three-quarters of the viewers he started with last week.
(Hey, you wanna know who’s really enjoying reading this? Larry King. In its final six months, his show was averaging 613,000 viewers, was low enough to get him kicked off the air after 50 years in broadcasting. But it’s about 20 percent bigger than Morgan’s audience Thursday night.)
At the rate Morgan’s ratings are dropping, they’ll soon be smaller than the opening in one of Larry King’s ventricles.
Source: Miami Herald
