Things are not going well for MSNBC. Not for the network in general nor for Rachel Maddow in particular.
While the poor dear used to routinely and handily top 1,000,000 total viewers per night, she’s reached that lofty level only once in the last five weeks.
We’re very sad to report that this is her third week of record low ratings within that same five week period (it probably would have been four out of five, but we won’t hold the disrupted Thanksgiving week against her).
And just to make things even worse, her total viewers for the most recent five night period has reached an all-time low, clinging precariously just above the 4,000,000 level. Here are the grim details:
Date | Total Viewers |
---|---|
Mon, Dec 14 | 755,000 |
Tues, Dec 15 | 857,000 |
Wed, Dec 16 | 915,000 |
Thur, Dec 17 | -806,000 |
Fri, Dec 18 | 745,000 |
Total | 4,078,000 |
It will be interesting to see what Comcast (NASDAQ: CMCSA), MSNBC’s new owners, decide to do with the also-ran cable news network.
MSNBC is, of course, the network that once billed itself as the Obama Network. Apparently,“The Cartoon Network” was already taken.
Source: MediaBistro.com