Rachel Maddow’s death spiral, another week of record low ratings

Rachel Maddow can't quite put a finger on where her former viewers went
Rachel Maddow can't quite put a finger on where her former viewers went

Things are not going well for MSNBC. Not for the network in general nor for Rachel Maddow in particular.

While the poor dear used to routinely and handily top 1,000,000 total viewers per night, she’s reached that lofty level only once in the last five weeks.

We’re very sad to report that this is her third week of record low ratings within that same five week period (it probably would have been four out of five, but we won’t hold the disrupted Thanksgiving week against her).

And just to make things even worse, her total viewers for the most recent five night period has reached an all-time low, clinging precariously just above the 4,000,000 level. Here are the grim details:

Date Total Viewers
Mon, Dec 14 755,000
Tues, Dec 15 857,000
Wed, Dec 16 915,000
Thur, Dec 17 -806,000
Fri, Dec 18 745,000
Total 4,078,000



It will be interesting to see what Comcast (NASDAQ: CMCSA), MSNBC’s new owners, decide to do with the also-ran cable news network.

MSNBC is, of course, the network that once billed itself as the Obama Network. Apparently,“The Cartoon Network” was already taken.

Source: MediaBistro.com

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