Rush’s ratings skyrocket. Thanks, President Obama!

Conservative talk radio is toasting with champagne, but lib talk radio is just plain toast.
Conservative talk radio is toasting with champagne, but lib talk radio is just plain toast.
The more President Obama and the Democrats talk about talk radio titan Rush Limbaugh, the higher his ratings go. And he’s taking all conservative talk radio along for a very exciting ride.

Radio insiders expected the ratings to show growth with a Democrat in the White House. But the actual numbers are exploding far beyond anyone’s expectations.

Brian Maloney’s Radio Equalizer is a great site if you’re interested in an insider’s view of talk radio. Here’s how he reports the most recent results in the nation’s top markets:

In New York City, WABC has experienced huge gains during Rush’s noon- 3pm timeslot: from 4.6 to 6.7 overall (12 and older) share, good for first place overall in the nation’s largest market. Rush’s Big Apple listenership is now estimated at 693,000.

In the second-largest market, Los Angeles, KFI-AM has surged into the number one position (all listeners 12 and older) from 9am to noon, with 618,000 listeners, a 4.6 to 6.0 audience share increase over three months and an even bigger males 35-64 (4.6 to 6.3) move, to take first place there as well.

Chicago, saw another huge move, with Rush affiliate WLS also taking first place during his timeslot (12 and older), from 5.2 share to 6.9 and a total local listenership of 396,700 in the third-largest market.

KSFO / San Francisco saw similar results, despite the extreme-left bent of the Bay Area: 4.7 to 6.0 share, now ranking second overall and with men aged 35-64. Total audience: 346,000.

In Dallas – Fort Worth, 4.8 to 6.4 men 35-64 and fourth overall (12+), 3.5 to 4.5. Cumulative audience: 250,000.

Houston’s results were truly blockbuster: 6.0 to 9.8 overall, ranking number one with a bullet and audience of 382,300. Men 35-64: number one again, from 8.6 to 12.2 over three months. Adults 25-54: first place, 4.6 to 8.7. Women 25-54: 3.7 to 8.3 again good for a top ranking.

DC’s WMAL also saw Rush-related growth: 4.1 to 6.7, good for third overall and an audience of 155,300. Men 35-64: number one with a staggering 6.4 to 13.4 move.

In Atlanta, Rush has helped WGST fend off an enormous competitor, WSB-AM, with a similar 4.0 to 6.2 upward move, good for fifth place overall and a total audience of 473,500. The results are better in the male 35-64 demographic, surging from 5.5 to 8.0 share.

Bucking Detroit’s recent Democratic voting trend, Rush’s performance on WJR-AM has been more significant than ever, moving into first place with a 5.8 to 9.6 jump. Men 35-64: number one and 11.6 share. Total audience: 253,000.

Hey, turn down that conservative talk radio show for a second. Hear that dull thud? That’s the sound of lib talk radio hosts pounding their heads against the wall.

Source: Radio Equalizer

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