The only things falling faster than President Obama’s approval ratings are MSNBC’s cable news ratings. Especially those of the irrepressible Rachel Maddow.
The Ron Reagan, Jr. look-alike just racked up the worst one week ratings of her one year sojourn at MSNBC. For the first time ever, she went through an entire week without attracting a million viewers on any night. In fact, her total viewers for the week were a meager 4,147,000 people. That’s barely more than Bill O’Reilly nets in a single night.
Here are the sad specifics:
| Date | 25-54 Age Demo | Total Audience |
|---|---|---|
| Fri, Oct 16 | 283,000 | 937,000 |
| Thu, Oct 15 | 214,000 | 894,000 |
| Wed, Oct 14 | 227,000 | 787,000 |
| Tue, Oct 13 | 281,000 | 913,000 |
| Mon, Oct 12 | 158,000 | 616,000 |
At the rate she’s going, Rachel’s last viewer will turn over to Hannity sometime in 2012. Just in time to get a more realistic view of the mid-term elections.
Source: MediaBistro.com
