It was a very bad year: Keith Olbermann’s ratings down by 25% in 2010

The bad news keeps coming for MSNBC’s Keith Olbermann. The 2010 ratings data is starting to trickle in, and the news is not so great for the Countdown host.

keith-olbermann

There’s nothing that gets us in more of a schadenfreude-ish mood this time of year than finding out that things aren’t going well for Keith Olbermann. And this story has our schadenfreude meter pegged all the way to the right.

PoliticsUSA.com reports the bad news for Olbermann and the good news for us:

keith-olbermann
Keith Olbermann waves good-bye to some of his viewers

The bad news keeps coming for MSNBC’s Keith Olbermann. The 2010 ratings data is starting to trickle in, and the news is not so great for the Countdown host. In a down year for cable news where all three networks registered a decline in viewers, Keith Olbermann lost 11% of his total audience, but what is most troubling is that among the coveted age 25-54 demographic Olbermann lost 25% of his audience.… Keith Olbermann’s total drop in viewership was 2% higher than MSNBC’s network average, (11% vs 9%). In contrast, Rachel Maddow lost less of her audience than MSNBC as a whole. Maddow only declined by 6% compared to the network’s 11%. Maddow’s total loss was almost half of her lead in Olbermann, (6% compared to 11%). Olbermann also lost a higher than network percentage of those viewers age 25-54. MSNBC lost 18%. Olbermann lost 25%. Maddow only lost 14%.

As Freud said, “Sometimes a cigar is just a cigar.” And as schadenfreude said, “Sometimes a horse’s ass is just a horse’s ass.”

Source: PoliticsUSA.com

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