MSNBC may have made a boneheaded move when it put Ed Schultz on the air, but at least they were smart enough to bury him on the fringe of primetime.
The ratings on his premier show were, shall we say, disappointing. That makes the ratings on night two disastrous. And the ratings on night three were..hello…hello…is anyone out there?
By night three, the Fox show in the same time slot has 4.5 times as many viewers as Schultz. And the CNN shown had twice as many.
Fox and CNN both love the EdShow. Finally, something they can both agree on.
| Network | Monday | Tuesday | Wednesday | |||
| Fox | 2,125,000 | 1,919,000 | 2,202,000 | |||
| CNN | 1,147,000 | 1,010,000 | 807,000 | EdShow/MSNBC | 725,000 | 602,000 | 406,000 |
Source: Nielsen Media Research via MediaBistro
