There was a frequently-recurring scene in old TV show “Kung Fu” where Master Po would dispense the mystical wisdom of the ages to “Young Grasshopper.”
That may have been the inspiration for the article “How to Save Your Newspaper” in the current issue of Time in which the magazine graciously advises the newspaper industry how to get its head out of its collective butt.
We consider it almost zen-like that Time is able to solve problems for others from which they themselves suffer. Kind of like Master Po and Little Grasshopper.
You see, Time’s circulation hovered around the 4.0 million mark for the last decade, but precipitously plunged to just 3.4 million in 2007. As of June, 2008 the magazine’s base circulation sits at just 3,250,000. They’ve also discontinued publication of its 60-year old Canadian edition.
We’d like to dispense a little zen-like advice to Time. But we’re a little busy here with our in-depth analysis of international events.
