TV station might want to reconsider putting tweets on its outdoor board

TV stations across America use outdoor boards to promote their local news anchors. So far, so good. Then some genius in WPMI-TV’s promotion department decided to add tweets to the station’s outdoor board. Bad mistake.

billboard tweets

TV stations across America use outdoor boards to promote their local news anchors. So far, so good.

Then some genius in WPMI-TV’s promotion department decided to add tweets to the station’s outdoor board. Bad mistake.

The station’s general manager and news director have now been suspended for a week because of this embarrassing juxtaposition of news and advertising.

Source: National Review

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