CNN proudly claims its brand was built on impartial reporting. But the compositon of its audience says otherwise. Fact is, its audience tilts to the left even more than Fox News audience tilts to the right.
Breitbart.com did a very interesting analysis of CNN’s audience:
Statistically, CNN’s audience is far from nonpartisan.
Of people who say their main source of news is CNN, 46 percent identify themselves as Democrats and 13 percent as Republicans, according to a July survey by the Pew Research Center (the rest say they’re independent or don’t identify themselves politically). The same study found that Fox’s main source audience was 38 percent Republican and 18 percent Democratic.
To a certain degree, it stands to reason: If so many Republicans find Fox a comfortable home, there are fewer remaining for CNN, particularly in a country where Democrats have an enrollment edge.
One-third of news viewers questioned by Pew this fall said they didn’t perceive CNN as advancing an ideology, more than Fox (24 percent) or MSNBC (27 percent). Still, 37 percent of those questioned view CNN as liberal, and 11 percent as conservative.
We don’t want to say CNN’s audience is shrinking, but if it loses any more viewers, future pollsters won’t be able to put together a valid, representative sample.