Tuesday, April 7, the day after Ed Schultz’ premiere show, MSNBC officials tried to put a happy face on the sad results by saying that they were “pleased” with the initial ratings and that they expected the show to grow over time.
After sixteen weeks on the air, MSNBC’s EdShow is on life support. Instead of growing, its ratings have gone down. In fact, they’re lower than those of David Schuster, who was booted from the time slot to make room for Schultz.
| Program | Date | 25-54 Demo | Total Audience |
|---|---|---|---|
| Schultz’ most recent | Mon, July 27 | 121,000 | 501,000 |
| Schultz’ premiere | Mon, Apr 6 | 247,000 | 725,000 |
| Schuster’s final | Fri, Apr 4 | 153,000 | 579,000 |
We’d say it’s time to let this thing die with dignity, but it’s impossible to use the words “Ed Schultz” and “dignity” in the same sentence.
Source: Nielsen Media Services via MediaBistro.com
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{ 8 comments… read them below or add one }
I have a test for the Special Ed show. Air it once a day, directly across from my show “Red Eye”. Then if Special Ed can’t beat Red Eye, nuke it. I don’t think Ed’s numbers could go lower, but then again, it is BSNBC…
Ed Schultz is a scum bag. The only smart state in the US even kick his big fat white butt out of there state. This guy needs to be told to shut up and go away. What a loser.
But do I really want Special Ed back here in the midwest, Minnesota & the Dakotas, getting into barfights & being a pain in the a$$? No, I don’t want him back in Minnesota. God I hope he runs for the Senate in North Dakota, run Ed run!!
Two times in the past 4 years I have heard Ed Schultz promoting voter fraud on his show. The first, back during the 2006 election he told his listeners to “punch out any Rightie” at the voting booths. The second, just recently when he encouraged Massachusetts voters to vote 10 times for the Democratic candidate. Why this man still has a career in the media astonishes me; but then, this is post-cultural America. In a world long since gone, he would have been arrested. He is shallow and inarticulate and I pity his family. Could it be that MSNBC keeps him on because he is such a sorry spectacle of an intellect that he draws ratings as a freak show?
Ooops. Did I fail to mention above that you can almost see it in Chris Matthew’s face — when he has to even say the words “Ed Schultz” as coming next — that he feels put-upon and be-sotted having to share the political discourse stage with such a low-brow intellect as Ed Schultz? I mean, Chris is brilliant, though mis-guided and on the verge of evil in the way he treats people. But Chris is a first rate mind. He would have worked for Goebbels, for example. I would have to think that in his private thoughts, Chris loathes Ed Schultz and is insulted having to share the stage with him.
I think the trouble with BIG ED is that he is a fraud……no one whats to hear angry rants all day long based in nothing….liberal, liberal, liberal how about AMERICANS, what is best for AMERICANS as a whole. To tell you the truth in my humble opinion i am sick of it all, to me none of it should be called news but NOISE…what ever happen to FACTS not liberal or conservative…..left or right but just the plain old facts that has seemed to have taken a back seat or no seat at all at the table of so- called news….I long for real reporting…(NEWS)
earline, did you like Ed better when he tried making it as conservative radio host? Or now as a lib?
Yep, he switched sides because he could’nt make it as a conservative host, but everyone else did.El-Rushbo, Sean Hannity, Glenn Beck, Mark Levin, Laura Ingraham, Michael Savage, Rusty Humphries, Neil Boortz, Quinn & Rose, Brian Kilmeade & Judge Andrew Napolitano, John Gibson, Mike Chuch, Andrew Wilkow, Roger Hedgecock, Jason Lewis, Mark Belling, Mark Davis, Mark Steyne, Bill Cunningham, Mark Samone, & there are others. These are people who made it conservative talk radio where Ed could’nt. It tells me there is a talent issue with Ed, he has none, & he needs a small pond to survive, rather then being in the big pond that is conservative radio.
Nothing goes right, when your underwears tight, Mental Giant Ed Schultz. By the way how many times did YOU vote in the Presidential Election?