Tuesday, April 7, the day after Ed Schultz’ premiere show, MSNBC officials tried to put a happy face on the sad results by saying that they were “pleased” with the initial ratings and that they expected the show to grow over time.
After sixteen weeks on the air, MSNBC’s EdShow is on life support. Instead of growing, its ratings have gone down. In fact, they’re lower than those of David Schuster, who was booted from the time slot to make room for Schultz.
| Program | Date | 25-54 Demo | Total Audience |
|---|---|---|---|
| Schultz’ most recent | Mon, July 27 | 121,000 | 501,000 |
| Schultz’ premiere | Mon, Apr 6 | 247,000 | 725,000 |
| Schuster’s final | Fri, Apr 4 | 153,000 | 579,000 |
We’d say it’s time to let this thing die with dignity, but it’s impossible to use the words “Ed Schultz” and “dignity” in the same sentence.
Source: Nielsen Media Services via MediaBistro.com
