Oh, how our hearts go out to Rachel Maddow for her recent loss. Loss of audience, that is.
The premiere of her program was marked by grand hoopla, which was a bit of a mystery to us. We couldn’t figure out how a failed lesbian radio host (clarification: she is a failed radio host, but we have no reason to assume she is not a successful lesbian) could achieve success by teaming up with a failed cable TV network.
Despite our misgivings, it all seemed to work for a while. MSNBC rode the anti-Bush bandwagon and Maddow rode the pro-bush bandwagon to a modicum of success in 2008.
But those days are long gone. Maddow’s viewers have abandoned her like she’s a girl baby in China.
In the early days, her program regularly and handily topped one million total viewers per night. But recent ratings tell a much different story.
Take, for example, her ratings for the week of November 30-December 4. It happens to be Maddow’s lowest rated week ever:
| Date | Total Audience |
|---|---|
| Fri, Dec 4 | 643,000 |
| Thur, Dec 3 | 789,000 |
| Wed, Dec 2 | 952,000 |
| Tue, Dec 1 | 924,000 |
| Mon, Nov 30 | 816,000 |
| Total Viewers | 3,924,000 |
Five days under 1,000,000 total viewers. Three days under 900,000 viewers. Two days under 800,000 viewers. One day under 700,000 viewers.
And the total viewers for the week added up to just 3,924,000 which is Maddow’s fewest total weekly viewers since MSBNC premiered her nightly smarmfest.
Keep up the good work, Rachel. See you back on Air America with a live show real soon.
Source: MediaBistro.com
