Watch this as fast as you can: A whole new approach to “Don’t break the speed limit” commercials

“Enjoy the Ride” is a commercial produced by the Western Australia Office of Road Safety. They abandoned the typical threatening and frightening approaches and tried to show drivers that there’s a better way to look at driving and life.

enjoy the ride

“Enjoy the Ride” is a commercial produced by the Western Australia Office of Road Safety.

They abandoned the typical threatening and frightening approaches and tried to show drivers that there’s a better way to look at driving and life.

Don’t get us wrong. We’re pretty sure everyone completely ignored this commercial and continued driving like maniacs, but we still like the way they turned the problem upside down and inside out and came at it from a whole new direction.

http://www.youtube.com/watch?v=rRwfwyaHXDk

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I HATE THE MEDIA ™
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