MSNBC’s ratings are in the dumper. Rachel Maddow just finished her lowest rated week ever. And poor Ed Schultz is now begging his radio audience to watch his TV show.
Here’s Ed groveling on his radio show the other day:
Schultz: We are trailing CNN for the month of October so we gotta get after it, Ed heads. We don’t want to lose, do we? Come on now. That’s the, the balloon boy really screwed me up. You know, it’s what happened! They cook up this balloon thing and we gotta cover it and everybody runs to CNN to the tune of three, four hundred thousand more people.
Now I gotta bust ass here to the end of the month to make sure we win this thing again! That’s what happens! That’s just the culture of it! I couldn’t find a political angle on the balloon thing, so that’s what hurt me, I guess, I don’t know.
The problem here, Ed, is that Balloon Boy coverage lasted just one day. How do you explain the rest of your miserable ratings?
Source: Radio Equalizer
