Tag: ratings

Adios, amigos. MSNBC’s Schultz and Maddow losing viewers

MSNBC executives must be sweating bullets. Last quarter was a for the also-ran lefty network, and last week was even worse.

Why is this man smiling? He must not have seen last week's ratings.
Why is this man smiling? He must not have seen last week's ratings.

MSNBC executives must be sweating bullets. Last quarter was a ratings disaster for the also-ran lefty network, and last week was even worse.

For the first time since her premiere last September, Rachel Maddow failed to top 1,000,000 viewers all five nights of the week.

And Ed Schultz. Poor Ed Schultz. After his disappointing premiere back in April, networks executives reassured worried advertisers that his ratings would grow. In reality, they’ve actually become more abysmal. Last week the bombastic buffoon’s total audience fell under 500,000 viewers three of the five nights.

Maddow has a bit of an excuse because Keith Olbermann wasn’t around as a lead-in to her show. But she’s been able to top that magic million mark during previous Olbermann absences.

Meanwhile, O’Reilly, Hannity and Beck have turned Fox News into the 1927 Yankees of cable news.

That sound you hear is the gnashing of teeth emanating from MSNBC’s executive suites.

Source: Nielsen Media Research via MediaBistro

12 things you probably don’t know about the latest cable news ratings

The third quarter isn’t quite over on the calendar, but it’s over in the world of ratings. Fox may have a lot to celebrate, but everyone else is wondering what the hell hit them.

CNN must be kicking themselves for letting Glenn Beck get away.
CNN must be kicking themselves for letting Glenn Beck get away.

The third quarter isn’t quite over on the calendar, but it’s over in the world of ratings. Fox has a lot to celebrate, but everyone else is wondering what the hell hit them. Here are a dozen things that may surprise you about the latest cable news ratings.

1. A perfect ten. All ten of the top ten shows are on Fox News, powered by the O’Reilly-Hannity-Beck troika.

2. Beck kicks butt. Glenn Beck increased the ratings for his time slot a remarkable 136% over the third quarter of 2008.

3. Lucky 13. During September, Fox had the top thirteen programs in cable news.

4. Dominance. The O’Reilly Factor has now been the top-rated cable news show for an unprecedented 106 consecutive months.

5. Better and better. Fox News is the only cable news network to post across the board year-over-year increases.

Continue reading “12 things you probably don’t know about the latest cable news ratings”

Crowd chants “Glenn Beck” while CNN reporter gives live report at Washington, DC rally

Pity CNN reporter Lisa DesJardins. She drew the unenviable task of representing the left wing cable news network at Saturday’s massive right wing gathering in Washington, DC.

Pity CNN reporter Lisa DesJardins.

She drew the unenviable task of representing the left wing cable news network at Saturday’s massive right wing gathering in Washington, DC. The crowd let her know exactly what they think of her network’s “creative” reporting.

The highlight is when the crowd taunts CNN by repeatedly chanting the name “Glenn Beck” in honor of the former CNN host who has now become a huge ratings success at rival Fox News.

They also chanted “Tell the truth” and “No more lies,” much to the dismay of the frustrated DesJardins.

It’s beautiful to watch.

Fox News kills competition, Glenn Beck’s ratings make mockery of boycott

Beck’s ratings are higher than ever. Remarkably, his show doesn’t run during primetime, yet his audience is larger than every prime time on every cable news network except Fox News’ O’Reilly-Hannity tandem. How long until Fox moves him into a more prominent time slot? And who will go to make room for him?

Glenn Beck rules the ratings with an iron fist
Glenn Beck rules the ratings with an iron fist

If President Obama’s henchmen are organizing a boycott of Glenn Beck, the ratings show that no one’s paying attention.

Beck’s ratings are higher than ever. Remarkably, his show doesn’t run during primetime, yet his audience is larger than every prime time on every cable news network except Fox News’ O’Reilly-Hannity tandem.

How long until Fox moves him into a more prominent time slot? And who will go or move to make room for him?

Ratings for Monday, August 24, 2009

Network Program Total Audience
Fox News O’Reilly 3,440,000
Fox News Hannity 2,937,000
Fox News Beck 2,810,000
Fox News Greta 2,450,000
Fox News Baier 2,066,000
Fox News Smith 1,860,000
MSNBC Olbermann 1,114,000
CNN King 1,063,000
MSNBC Maddow 885,000
CNN Cooper 827,000
MSNBC Hardball 640,000



Source: MediaBistro.com

Fox News ratings in stratosphere, now second highest rated of all cable networks

Fox News left its cable news competitors in the dust long ago. Now the network has its sights set on a prize that even Rupert Murdoch would have once thought impossible – number one ratings among all cable networks.

Glenn Beck's ratings have helped propel Fox beyond Rupert Murdoch's wildest dreams
Glenn Beck's ratings have helped propel Fox beyond Rupert Murdoch

Fox News left its cable news competitors in the dust long ago. Now the network has its sights set on a prize that even Rupert Murdoch would have once thought impossible – number one ratings among all cable networks.

Here’s how MediaBistro.com describes the situation:

Last week we reported on Fox News Channel’s primetime programs putting up huge numbers — three nights in a row beating CNN, MSNBC, CNBC and HLN combined in both Total Viewers and the A25-54 demo.

Well now the cable news rankings are out and Fox News was the second most-watched basic cable channel in primetime last week, only behind USA. FNC was 5th overall in Total Day viewership.

MSNBC was 24th in primetime and 32nd in Total Day. CNN ranked 26th in prime and 23rd in Total Day.

That sound you hear is Keith Olbermann whimpering over in the corner.

See last week’s article: O’Reilly-Hannity-Beck go 1-2-3 in cable news ratings again, Fox destroys competition again.

Source: MediaBistro.com

CNN’s new strategy: “Hey, nobody watches us so let’s attack the people they do watch.”

Ratings-challenged Campbell Brown reported on the feud between Bill O’Reilly and Keith Olbermann and actually mentioned that their ratings handily top hers.

CNN has fallen to a miserable third in the cable news ratings and they seem to have adopted a very strange strategy to win viewers back: Reporting how they’re getting their asses kicked.

Ratings-challenged Campbell Brown reported on the feud between Bill O’Reilly and Keith Olbermann and actually mentioned the fact that their ratings handily top hers. (She neglected to mention Nancy Grace’s program on HLN also hands Campbell her ass on a platter during the 8 p.m. hour.)
Continue reading “CNN’s new strategy: “Hey, nobody watches us so let’s attack the people they do watch.””

O’Reilly-Hannity-Beck go 1-2-3 in cable news ratings again, Fox destroys competition again

All Fox News hosts have higher ratings than all their competitors combined, including CNN and MSNBC. Data for August 10, 2009.

Is Glenn Beck the real king of cable news? His program is number three in the ratings even though it isn't in primetime
Is Glenn Beck the real king of cable news? His program is number three in the ratings even though it isn't in primetime

If you’re not on Fox, your ratings picture is pretty grim. All Fox hosts have higher ratings than all their competitors combined. Here’s what it looked like on the night of August 10.

We call your attention to the Glenn Beck ratings. Considering his time slot is during work and drive-home hours for the vast majority of America, his numbers are astounding. Perhaps a rearrangement of the Fox News line-up is in order.

Network Program Total Audience
Fox News O’Reilly 3,814,000
Fox News Hannity 3,118,000
Fox News Beck 2,417,000
Fox News Greta 2,388,000
Fox News Baier 1,988,000
Fox News Shep 1,833,000
MSNBC Olbermann 1,243,000
MSNBC Maddow 1,082,000
CNNHN Grace 875,000
CNN Griffin 810,000

Continue reading “O’Reilly-Hannity-Beck go 1-2-3 in cable news ratings again, Fox destroys competition again”

Time for Ed Schultz’ MSNBC show to be euthanized?

After sixteen weeks on the air, MSNBC’s EdShow is on life support. Instead of growing, its ratings have gone down. In fact, they’re lower than those of David Schuster, who was booted from the time slot to make room for Schultz.

Tuesday, April 7, the day after Ed Schultz’ premiere show, MSNBC officials tried to put a happy face on the sad results by saying that they were “pleased” with the initial ratings and that they expected the show to grow over time.

After sixteen weeks on the air, MSNBC’s EdShow is on life support. Instead of growing, its ratings have gone down. In fact, they’re lower than those of David Schuster, who was booted from the time slot to make room for Schultz.

Program Date 25-54 Demo Total Audience
Schultz’ most recent Mon, July 27 121,000 501,000
Schultz’ premiere Mon, Apr 6 247,000 725,000
Schuster’s final Fri, Apr 4 153,000 579,000



We’d say it’s time to let this thing die with dignity, but it’s impossible to use the words “Ed Schultz” and “dignity” in the same sentence.

Source: Nielsen Media Services via MediaBistro.com

CNN distorts reality, claims to be number one news network

How can CNN attract advertisers now that it’s fallen into third place in the cable news ratings? Simple. Just ignore reality and announce that you’re still number one.

CNN gives advertisers the finger when it claims to be number one
CNN gives advertisers the finger when it claims to be number one

How can CNN attract advertisers now that it’s fallen into third place in the cable news ratings? Simple. Just ignore reality and announce that you’re still number one

The staggering news network is now airing a TV commercial in which it proudly boasts that it is “No. 1 with more viewers than Fox and MSNBC.”

In reality, Fox has been kicking CNN’s butt since early 2002 and had more viewers than CNN, MSNBC and HLN combined last quarter. Not just in prime time, but all day long. Hell, even sickly MSNBC topped CNN for the first time last quarter.

So how does CNN justify its demonstrably false claim?

Simple. They cherry picked an obscure statistic media buyers generally don’t accept — a cumulative number based on the total number of people who tuned into the network for six minutes or more per month.

Naturally, CNN chose not to reveal their alternate reality in the commercial.

Interesting to see that the news isn’t the only thing distorted on CNN. At least they’re consistent.

Source: LATimes.com

Fox News more dominant than ever, crushing MSNBC and CNN

Fox News is racking up the highest ratings in its 13-year history. The overall ratings at Rupert Murdoch’s network have shot up a remarkable 33% among Total Viewers and up 44% in the Adults 25-54 demographic in the last year. In primetime (Monday-Friday) the network’s dominance is even more shocking. It’s up 35% in Total Viewers and up 54% in younger viewers.

Fox News honcho Rupert Murdoch has a lot to smile about.
Fox News honcho Rupert Murdoch has a lot to smile about.

Fox News is racking up the highest ratings in its 13-year history.

The overall ratings at Rupert Murdoch’s network have shot up a remarkable 33% among Total Viewers and up 44% in the Adults 25-54 demographic in the last year. In primetime (Monday-Friday) the network’s dominance is even more shocking. It’s up 35% in Total Viewers and up 54% in younger viewers.

MSNBC and CNN have all but ceded primetime to Fox News, which racks up more total viewers and more younger viewers than the two runner up cable news networks combined.

You probably won’t find the following list taped on the refrigerator in the employee lounge at either MSNBC or CNN. It shows that Fox News has all ten of the most watched programs on cable news:

Time Program Total Viewers
8pm O’Reilly Factor 3,188,000

9pm Hannity 2,341,000
5pm Glen Beck 2,053,000
10pm On the Record 1,950,000
6pm Special Report 1,889,000
7pm Fox Report 1,757,000
11pm O’Reilly Factor 1,579,000
9am America’s Newsroom 1,399,000
4pm Your World 1,389,000
3pm Studio B 1,169,000



MSNBC and CNN to both hitched their wagon to Obama’s horse. The horse has gone lame.

Source: MediaBistro.com

Conan kicking Letterman’s ass in every way possible

Todd Palin step aside, The Tonight Show with Conan O’Brien” is kicking David Letterman’s ass, with dominant wins in every important demographic, plus a victory in total viewers.

If you listen closely you can hear David Letterman's ratings disintegrating
If you listen closely you can hear David Letterman's ratings disintegrating

Todd Palin needs to get in line, because David Letterman’s ass is currently being kicked by Conan O’Brien.

Here’s how NBC brags about it:

“The Tonight Show with Conan O’Brien” has delivered a convincing victory in its second week on the air, with dominant wins in every important demographic – adults, men and women 18-34, 18-49 and 25-54 – plus a victory in total viewers.

Conan won the week over all cable and broadcast entertainment competition, beating his closest rival, CBS’s “Late Show with David Letterman,” by a 79 percent margin in adult 18-49 viewers, despite the controversy involving Gov. Sarah Palin that has boosted interest in “Late Show,” and a lineup of prominent “Late Show” guests last week that included Howard Stern and Julia Roberts. The 79 percent advantage is “Tonight’s” most dominant win over a full week of “Late Show” originals, excluding Conan’s premiere week, in five years (since the week of the “Friends” finale, May 3-7, 2004).

Conan’s lead last week soared to 177 percent in the younger half of the target 18-49 demographic, adults 18-34 (1.040 million adults 18-34 vs. 376,000). In men 18-34, the margin was 245 percent (545,000 vs. 158,000). The median age of Conan’s audience last week was 45.7, 11 years younger than Letterman’s 56.7

Say good night, Dave.

Source: TVByTheNumbers.com

Another bad day at the polls for the Barackistas

Here are the results of a series of polls reported Tuesday by Rasmussen. The question is, how long will it take for the American people to notice that they don’t agree with this administration on very much?

Just 21% Favor GM Bailout Plan, 67% Oppose

42% Expect Housing Market Will Take More Than Three Years To Recover

77% of Georgia Voters Favor ID Checks Before Voting, Justice Department Disagrees

52% Still Fear Government Will ‘Help’ Economy Too Much

Voters Put More Emphasis On Deficit Cutting Over Health Care Reform

Source: Rasmussen Reports

MSNBC’s EdShow on life support. Where’s
Dr. Kevorkian when you need him?

Where did MSNBC find a shot of angry Ed Schultz actually smiling?
Where did MSNBC find a shot of angry Ed Schultz actually smiling?

“Just give Ed Schultz time,” they said at MSNBC. “We’re happy with the numbers for his premiere show. It will build over time.”

Now that the EdShow’s been on the air for a full month, let’s review how angry Eddie’s audience is building.

Uh-oh. Look at that. Schultz is sheddding viewers faster than a snake shedding its skin. And, yes, the comparison was intentional and apt.

The EdShow premiered amid great hype and hoopla on Monday, April 6. It drew a total audience of 725,000 viewers and 247,000 in the coveted Adults 25-54 demographic.

Four weeks later, Monday, May 4, the EdShow had a total audience of just 531,000 and the Adult 25-54 demo has shriveled to just 161,000.

Believe it or not, that’s an improvement. Ed’s audience has been as low as 365,000 per night and the Adults 25-54 demographic once fell to only 75,000.

To make matters even worse, Ed’s ratings are no better than David Schuster garnered on his last night in the same time slot. Shuster’s total audience was larger at 579,000 compared to the EdShow’s 531,000. Shuster’s Adults 25-54 demographic was 153,000 compared to the EdShow’s 161,000. This has to be a huge disappointment to MSNBC after all the time and money they invested in the EdShow.

Would someone please put a mirror under Big Eddie’s nose? Find out if he’s still breathing. Because his show is dead.

Source: Nielsen Media Research via MediaBistro.com

Intimidation, domination, annihilation: Fox News beats CNN and MSNBC combined

"Sssssh. Please don't tell advertisers about this debacle."
"Sssssh. Please don't tell advertisers about this debacle."

Fox News gave CNN and MSNBC a good, old fashioned whuppin’ in April.

They beat CNN and MSNBC combined every hour of the day from 6 a.m. to midnight in Total Viewers and the all-important Adults 25-54 demographic.

Fox dominated across the board. They laid claim to the top eleven cable news programs in Total Viewers. They also took home 12 of the top 15 shows in the 25-54 demographic.

MediaBistro.com gives more details:

From 9amET on, every program grew by more than 60% in the demo. The 5pmET hour, now occupied by Glenn Beck, is up 212% in the demo and up 128% in Total Viewers. Your World with Neil Cavuto is up 102% in the demo and up 60% in Total Viewers. On the Record with Greta Van Susteren is up 75% in demo and up 55% in Total Viewers. Also in demo: FOX Report is up 75%, Special Report 70%, The O’Reilly Factor 74% and Hannity 64%.

Fox & Friends has now been #1 for 90 consecutive months, Studio B with Shepard Smith for 80 consecutive months.

Fox News is now has the second highest number of Total Viewers on all of cable television. And they’re set their sites on toppling the long-time number one-rated USA Network.

Keith Olbermann immediately curled up into a depression-induced fetal position and has yet to come out of it. MSNBC may need to air reruns of Olbermann’s Countdown program until he recovers.

Source: MediaBistro.com

Tea Party coverage leads to surge in Fox ratings

April 15, 2009 (Tea Party Night) Cable News RatingsEveryone’s ratings were up on the night of the Tea Parties, but the ratings at Fox were in the stratosphere. They can’t even see MSNBC in their rear view mirror anymore.

The Comedy Network’s Daily Show and Colbert climbed into the top ten at the expense of MSNBC’s Rachel Maddow and CNN’S Larry King.

The ratings for Ed Schultz’ EdShow were so abysmal that MSNBC may rename it “Weekday at Bernie’s.” And all that talk about “teabagging” caused Anderson Cooper to suck. Or maybe we should have said his ratings sucked. Yeah, that’s what we should have said.

Source: Neilsen Media Research via Media Bistro

Obama’s presidential approval rating is slipping, watch out below

obama_chart According to Rasmussen’s daily Presidential Tracking Poll released on Sunday, President Obama has slipped to the lowest approval rating of his presidency.

“The Rasmussen Reports daily Presidential Tracking Poll for Sunday shows that 34% of the nation’s voters now Strongly Approve of the way that Barack Obama is performing his role as President. Thirty-two percent (32%) Strongly Disapprove giving Obama a Presidential Approval Index rating of +2, his lowest total to date.”

For God’s sake, man, this guy just got a puppy and he named it Bo. And the media reported it with more enthusiasm than when he named his Secretary of State. The damn dog will probably give him a bounce in tomorrow’s poll.

Lib talker Stephanie Miller was hilarious on CNN. Unintentionally hilarious.

Stephanie Miller showed up on CNN’s “Reliable Sources” about ten days ago and hinted at a nefarious plot on the part of conservative radio station owners to bring down the “highly successful” lib talk juggernaut.

“Well, you know – I just did a panel on the Fairness Doctrine,” the unfunny Miller said. “I have to tell you, I brought ratings information. And people like me and Ed Schultz are consistently beating conservative shows in many, many markets. And yet – there is 10 percent liberal radio in this country. Ninety percent of the stations are conservative. You just cannot argue anymore it’s because liberal radio can’t compete.”

That would be impossible – and she knows it – for one very simple reason: neither Miller nor Schultz air in “many, many markets.” If the information on her website is up-to-date:

  • Miller has affiliates in just 50 markets (a dreadful total after years of flogging this dog in syndication)
  • She has affiliates in only nine of the Top 50 markets.
  • Eight of those nine have ratings below 1.0 (again, dreadful is the only appropriate word)
  • Three of her Top 10 market affiliates have zero ratings.
  • Eight of her 50 affiliates air her program only on weekends.
  • Thirteen of her 50 affiliates air only a portion of her program or air it at odd hours (or both).
  • Twenty of her 50 affiliates are in markets ranking #120 or smaller
  • Twelve of her affiliates are in markets too small to be rated.

Even worse for Miller, her syndication efforts are going full speed in reverse. She’s lost a startling 62.5% (15 of 24) of the Top 50 affiliates she once had and her problem seem to be accelerating. In the last few months she’s lost affiliates in Miami, Phoenix and Columbus and gained none.

The bottom line is pretty clear:

Stephanie Miller’s talk show is a ratings disaster. Instead of blaming “conservative” station owners, she should put the blame where it belongs. On herself.

AN ADDED NOTE: Is it our imagination or is Miller beginning to look just like Gloria Allred?

Source: NewsBusters

Ratings for MSNBC’s EdShow look more like DeadShow

MSNBC may have made a boneheaded move when it put Ed Schultz on the air, but at least they were smart enough to bury him on the fringe of primetime.

The ratings on his premier show were, shall we say, disappointing. That makes the ratings on night two disastrous. And the ratings on night three were..hello…hello…is anyone out there?

By night three, the Fox show in the same time slot has 4.5 times as many viewers as Schultz. And the CNN shown had twice as many.

Fox and CNN both love the EdShow. Finally, something they can both agree on.

Network     Monday     Tuesday     Wednesday
Fox     2,125,000     1,919,000     2,202,000
CNN     1,147,000     1,010,000     807,000
EdShow/MSNBC     725,000     602,000     406,000



Source: Nielsen Media Research via MediaBistro

Uh-oh. March is Maddow’s lowest-rated month ever.

maddow_chart The good news for Rachel Maddow is that her show is up 98% in total viewers and 70% in the 24-54 age demographic compared to the invisibly low ratings of Dan Abrams, her predecessor in the time slot.

MediaBistro said, “Maddow was an instant hit and is currently the network’s second-highest rated show.”

The bad news is that you don’t have to be an expert statistician to figure out the trend of this chart. March was Maddow’s sixth month on MSNBC and also her lowest-rated. Her viewership has plunged a remarkable 40% in six months.

At the rate she’s going, Maddow’s last viewer will switch to another station on January 1, 2010. Put it on your calendar. The beer’s on us.

Source: MediaBistro.com

Glenn Beck treats Connecticut Attorney General like Rocky treated that side of beef

No wonder Glenn Beck’s ratings are skyrocketing.

He’s probably the only guy on television willing to express the outrage we all feel. And express it he did when Connecticut Attorney General Richard Blumenthal was naïve enough to appear on his show tonight.

Let this video be a warning to any overconfident politician silly enough to venture into BeckLand.

Source: MofoPolitics.com

Pelosi’s approval rating going down in flames. Oh, the humanity.

House Speaker Nancy Pelosi’s popularity is tracing the trajectory of the Hindenburg.

According to a new Rasmussen Reports poll, 60% of likely voters now view her unfavorably. And that’s the good news. The bad news for Queen Nancy is that 42% give her a “very unfavorable” rating. The trend is not her friend, either. Her favorability score has plummeted 7% in just two weeks.

Senate Majority Leader Harry Reid doesn’t fare much better. 45% give Reid thumbs down, but only 23% approve of his performance.

According to Rasmussen’s analysis, “Congress is feeling voter anger over executive bonuses paid by AIG after it received a massive taxpayer bailout.”

But wait. It’s not just congressional Democrats who are polling poorly. Two-thirds of Americans think President Obama is likely to hike income taxes on people earning less than $250,000 a year.

We did our own poll. 67% said Pelosi is full of crap. 54% said she should cut down on the botox. 39% said, “Nancy Who?”

Source: Rasmussen Reports via NewsMax<.cite>

CNN’s ratings in free fall! Look out below!

From Cable News Network to Clinton News Network to Communist News Network. Hmmmm. Could this having something to do with the decline in ratings?
From Cable News Network to Clinton News Network to Communist News Network. Hmmmm. Could this having something to do with the decline in ratings?
CNN’s ratings are collapsing even faster than Tim Geithner’s reputation.

The original cable news network now rests in fourth place in primetime – dead last – in the fierce fight for the coveted 25-to-54 demographic. On one recent night, they fell to fifth, trailing even CNBC.

Here’s how Portfolio.com explains CNN’s sad tale:

Through March 17, CNN trailed not only Fox News and MSNBC but also its own sister network, Headline News, on nine out of 17 days. On one day, March 13, CNN even drew fewer 25-to-54 viewers than CNBC — the first time that’s happened since November 2007. And of the eight days it finished higher than fourth in the demo, five were either Saturdays or Sundays, typically the lowest rated nights for the news networks.

Asked about the trend, a CNN spokeswoman offered a statement that emphasized the network’s long-term ratings growth — while ignoring the even sharper gains made by Fox News and MSNBC.

Blahblahblah. Let us sum this up for you simply: The lefter they go, the laster they get.

Source: Portfolio.com

Glenn Beck ratings skyrocket, Olbermann up, Maddow down, has anyone seen CNN?

Glenn Beck ratings at Fox News is the big story in cable news this week. He has leapfrogged Sean Hannity to #2. What was CNN thinking when the let this guy get away?

Note: here’s a more current article on the ratings: O’Reilly-Hannity-Beck go 1-2-3 in cable news ratings again, Fox destroys competition again

The biggest news in cable news this week is the remarkable rise of Glenn Beck at Fox.

Top 10 cable TV shows for 03/13/09His Friday night special drew huge numbers and leapfrogged his show above long-time #2 Sean Hannity. What was CNN thinking when the let this guy get away?

As for the rest of the cable news pack, some were up a little, some were down a little. And Larry King continues to be CNN’s last man standing.

The accompanying chart looks at the top 10 cable TV news shows for March 13, 2009.

Source: MediaBistro, Nielsen Media Research

Trump’s TV ratings sinking even faster than his real estate empire

celebrity apprentice cast

Poor Donald Trump can’t catch a break. If his current run of luck continues, “poor” may be the most appropriate to describe the real estate mogul and TV personality.

According to the Huffington Post, the second episode of Trump’s “Celebrity Apprentice” drew an audience 21% smaller than its season premiere episode.

That was about 25% less than ABC-TV’s anemic two hour programming block of “Desperate Housewives” and Brothers and Sisters,” which was also down 19%.

At this rate, it won’t be long until The Donald is spotting eating risotto served up by Michelle Obama.

Source: HuffingtonPost.com

Olbermann’s ratings shrinking faster than glacier in global warming

Top 10 cable shows for March 10, 2009After several months of soaring ratings, the numbers have dipped a tad over at Fox News. But they’re not complaining, because the numbers are in absolute freefall at MSNBC.

Looks like the election of President Obama is the best news Fox News has heard in years.

The accompanying chart looks at the top 10 cable TV shows for Tuesday, March 10, 2009

Source: MediaBistro, Nielsen Media Research

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