
MSNBC executives must be sweating bullets. Last quarter was a ratings disaster for the also-ran lefty network, and last week was even worse.
For the first time since her premiere last September, Rachel Maddow failed to top 1,000,000 viewers all five nights of the week.
And Ed Schultz. Poor Ed Schultz. After his disappointing premiere back in April, networks executives reassured worried advertisers that his ratings would grow. In reality, they’ve actually become more abysmal. Last week the bombastic buffoon’s total audience fell under 500,000 viewers three of the five nights.
Maddow has a bit of an excuse because Keith Olbermann wasn’t around as a lead-in to her show. But she’s been able to top that magic million mark during previous Olbermann absences.
Meanwhile, O’Reilly, Hannity and Beck have turned Fox News into the 1927 Yankees of cable news.
That sound you hear is the gnashing of teeth emanating from MSNBC’s executive suites.
Source: Nielsen Media Research via MediaBistro






The good news for Rachel Maddow is that her show is up 98% in total viewers and 70% in the 24-54 age demographic compared to the invisibly low ratings of Dan Abrams, her predecessor in the time slot.
His Friday night special drew huge numbers and leapfrogged his show above long-time #2 Sean Hannity. What was CNN thinking when the let this guy get away?
After several months of soaring ratings, the numbers have dipped a tad over at Fox News. But they’re not complaining, because the numbers are in absolute freefall at MSNBC.

As a public service, we occasionally feel obligated to translate some of the crap found in the media. In this case, we find ourselves translating a Rachel Maddow interview in the NY Daily News.
