Adios, amigos. MSNBC’s Schultz and Maddow losing viewers

MSNBC executives must be sweating bullets. Last quarter was a for the also-ran lefty network, and last week was even worse.

Why is this man smiling? He must not have seen last week's ratings.
Why is this man smiling? He must not have seen last week's ratings.

MSNBC executives must be sweating bullets. Last quarter was a ratings disaster for the also-ran lefty network, and last week was even worse.

For the first time since her premiere last September, Rachel Maddow failed to top 1,000,000 viewers all five nights of the week.

And Ed Schultz. Poor Ed Schultz. After his disappointing premiere back in April, networks executives reassured worried advertisers that his ratings would grow. In reality, they’ve actually become more abysmal. Last week the bombastic buffoon’s total audience fell under 500,000 viewers three of the five nights.

Maddow has a bit of an excuse because Keith Olbermann wasn’t around as a lead-in to her show. But she’s been able to top that magic million mark during previous Olbermann absences.

Meanwhile, O’Reilly, Hannity and Beck have turned Fox News into the 1927 Yankees of cable news.

That sound you hear is the gnashing of teeth emanating from MSNBC’s executive suites.

Source: Nielsen Media Research via MediaBistro

It’s not easy to be both smug and dumb, but Rachel Maddow somehow manages to pull it off

Six months ago, had you attempted to tell us that Rachel Maddow could become even more smug and annoying, we would have said it was impossible. We were wrong.

Six months ago, had you attempted to tell us that Rachel Maddow could become even more smug and annoying, we would have said it was impossible.

We were wrong.

Separated at Birth? Rachel Maddow and Andy Dick

Let’s see. How can we put this delicately? OK, how about this: MSNBC’s make-up artists are geniuses who deserve Emmys. Maybe multiple Emmys. We honestly thought that was troubled actor Andy Dick in photo

susan-mikula-rachel-maddow

This one's Andy Dick. That one up there is Rachel Maddow.
This one's Andy Dick. That one up there is Rachel Maddow.

Let’s see. How can we put this delicately? OK, how about this:

MSNBC’s make-up artists are incomparable geniuses who deserve Emmys. Maybe multiple Emmys.

We honestly thought that was troubled actor Andy Dick in photo above. Turns out it’s Rachel Maddow and her life partner Susan Mikula. Or so they say.

Has anyone ever seen Maddow and Dick in the same place?

Fox News kills competition, Glenn Beck’s ratings make mockery of boycott

Beck’s ratings are higher than ever. Remarkably, his show doesn’t run during primetime, yet his audience is larger than every prime time on every cable news network except Fox News’ O’Reilly-Hannity tandem. How long until Fox moves him into a more prominent time slot? And who will go to make room for him?

Glenn Beck rules the ratings with an iron fist
Glenn Beck rules the ratings with an iron fist

If President Obama’s henchmen are organizing a boycott of Glenn Beck, the ratings show that no one’s paying attention.

Beck’s ratings are higher than ever. Remarkably, his show doesn’t run during primetime, yet his audience is larger than every prime time on every cable news network except Fox News’ O’Reilly-Hannity tandem.

How long until Fox moves him into a more prominent time slot? And who will go or move to make room for him?

Ratings for Monday, August 24, 2009

Network Program Total Audience
Fox News O’Reilly 3,440,000
Fox News Hannity 2,937,000
Fox News Beck 2,810,000
Fox News Greta 2,450,000
Fox News Baier 2,066,000
Fox News Smith 1,860,000
MSNBC Olbermann 1,114,000
CNN King 1,063,000
MSNBC Maddow 885,000
CNN Cooper 827,000
MSNBC Hardball 640,000



Source: MediaBistro.com

Maddow says MoveOn.org never ran commercial comparing Bush to Hilter. Is she lying or is she lying?

Dick Armey mentioned that MoveOn.org had once run commercials comparing George Bush to Adolf Hilter. Rachel Maddow was shocked, insisting they didn’t do it. Here’s the commercial.

Like shooting fish in the proverbial barrel.

MSNBC’s Rachel Maddow and Former Congressman Dick Armey appeared on Sunday’s Meet The Press. Armey mentioned that MoveOn.org had once run commercials comparing George Bush to Adolf Hilter. Rachel Maddow (or it it Ron Reagan Jr.? We can never tell those two apart) was shocked.

“They didn’t do it,” Maddow insisted. “MoveOn.org never ran an ad that compared Bush and Hitler.”

Armey just smiled knowingly and revealed he had watched the despicable ad that morning.

This commercial, perhaps.

Source: MofoPolitics.com

How long until you start following the latest Obama fashion trend?

The One grew one. What about you?
The One grew one. What about you?

When President Obama made his speech in Cairo last week, people noticed something new, something now, something oh-so-Obama.

We’re referring to the wispy, but stylish ‘stache gracing his upper lip. Admittedly, it wasn’t the manliest mustache and it would have been more at home on a 15-year old boy.

Nevertheless, a new wispy mustache craze is sweeping Washington, DC. Everyone wants one because everyone wants to be just like the Greatest President In History. The literati, the glitterati, the cognoscenti. What about you?

It won’t be long before you’re no one without one.

As you can see, the trend is spreading faster than Swine Flu and it’s a lot less deadly.

Joe Biden mustache

Joe Biden

Next time Joe Biden puts his foot in his mouth, it will just call attention to the brand new Obama on his upper lip.

John Edwards with mustashe

John Edwards

John Edwards needed a new image. Who could resist voting for a guy sporting a suave ‘stache like this?

Continue reading “How long until you start following the latest Obama fashion trend?”

Shocker: Maddow thinks Obama is worse than Bush

It’s too bad no one watches MSNBC’s Rachel Maddow anymore. She just plain went off on President Barack Obama Thursday night. If it weren’t so painful watching Maddow’s tortured delivery, we would say it was a joy to watch.

Believe it or not, she actually finds President Bush’s terrorist detention policy preferable to President Obama’s. In fact, she’s absolutely appalled by Obama’s plan.

“How can a president speak with the kind of poetry that President Obama does about the rule of law and call for the power to indefinitely preventatively imprison people because they might commit crimes in the future? How can those two things co-exist in the same man? Even in the same speech?

She concluded:

“…You could get arrested today and locked up without a trial, without being convicted, without being sentenced for, say, ten years, until the threat of your future criminal behavior passes. Prolonged detention he’s calling it. This was a beautiful speech from President Obama today. Patriotic, moving, even poetic language about the rule of law and the Constitution. And one of the most radical proposals for defying the Constitution that we have ever heard made to the American people.”

Relax, Rachel. This plan is much more likely to be used against Janet Napolitano’s right wing extremists than any actual terrorists. Which means readers of IHateTheMedia.com have a lot more to worry about than Abu Hussein Abu bin-Abu al-Abu does.

Uh-oh. March is Maddow’s lowest-rated month ever.

maddow_chart The good news for Rachel Maddow is that her show is up 98% in total viewers and 70% in the 24-54 age demographic compared to the invisibly low ratings of Dan Abrams, her predecessor in the time slot.

MediaBistro said, “Maddow was an instant hit and is currently the network’s second-highest rated show.”

The bad news is that you don’t have to be an expert statistician to figure out the trend of this chart. March was Maddow’s sixth month on MSNBC and also her lowest-rated. Her viewership has plunged a remarkable 40% in six months.

At the rate she’s going, Maddow’s last viewer will switch to another station on January 1, 2010. Put it on your calendar. The beer’s on us.

Source: MediaBistro.com

Glenn Beck ratings skyrocket, Olbermann up, Maddow down, has anyone seen CNN?

Glenn Beck ratings at Fox News is the big story in cable news this week. He has leapfrogged Sean Hannity to #2. What was CNN thinking when the let this guy get away?

Note: here’s a more current article on the ratings: O’Reilly-Hannity-Beck go 1-2-3 in cable news ratings again, Fox destroys competition again

The biggest news in cable news this week is the remarkable rise of Glenn Beck at Fox.

Top 10 cable TV shows for 03/13/09His Friday night special drew huge numbers and leapfrogged his show above long-time #2 Sean Hannity. What was CNN thinking when the let this guy get away?

As for the rest of the cable news pack, some were up a little, some were down a little. And Larry King continues to be CNN’s last man standing.

The accompanying chart looks at the top 10 cable TV news shows for March 13, 2009.

Source: MediaBistro, Nielsen Media Research

Vanity Fair asks Rachel Maddow about fart fetishes. And other sophisticated stuff.

rachel maddow closeupConservatives are constantly told how unsophisticated they are. That they’re rubes. Bumpkins. Recent refugees from turnip trucks.

Well, listen here, you liberal city slickers. You can keep your sophistication, if that’s what they call it over at Vanity Fair magazine these days.

The current issue features an interview with MSBNC host Rachel Maddow. It’s probably the most bizarre interview ever conducted by a major publication. We’ll just tease you with this bizarre exchange:

Vanity Fair: Miss “Cable Queen,” as Vogue calls you, do you suffer from any paraphilia?
Maddow: Paraphilia?
Vanity Fair: Listen to this saucy pedant. Paraphilia is having a rare erotic fetish. Perhaps you may indulge in eproctophilia?

Maddow: Duh?
Vanity Fair: Darling! Eproctophiliacs are those sexually turned on by farts and farting!
Maddow: That word actually exists?

As you can see, we are simply not smart enough, not sophisticated enough, not freakin’ loony enough to be good leftists.

Bumpkins of the world unite!

Source: Vanity Fair

Olbermann’s ratings shrinking faster than glacier in global warming

Top 10 cable shows for March 10, 2009After several months of soaring ratings, the numbers have dipped a tad over at Fox News. But they’re not complaining, because the numbers are in absolute freefall at MSNBC.

Looks like the election of President Obama is the best news Fox News has heard in years.

The accompanying chart looks at the top 10 cable TV shows for Tuesday, March 10, 2009

Source: MediaBistro, Nielsen Media Research

Showbiz bible distorts ratings to promote MSNBC’s Maddow

Nothing better than quoting the bible on a Sunday morning.

“Maddow’s unique style spikes ratings. Smarts, smile fuel MSNBC host’s rapid rise.” That’s how Variety, long known as the show business bible, headlines its story on MSNBC’s leftwing loon Rachel Maddow.

“After struggling for years to fill the prime 9 p.m. slot — with personalities as disparate as Rita Cosby to Dan Abrams — the network has landed a solid performer in Maddow,” the story says. “Her ratings are a vast improvement over what has been there recently, and she has helped erase doubts the network could carry over sizable audiences from the record heights of the campaign season.”

Maddow premiered with ratings that topped even those of MSNBC “star” Keith Olbermann. And the Variety piece leaves the impression they’ve stayed at that lofty level. In reality, her ratings trajectory looks more like Greg Louganis jackknifing off the high board. There’s been a steady decline and Maddow’s show has now dropped out of the nightly top ten.

As you can see in this chart, Maddow’s audience has dropped significantly this year, while the numbers for direct competitor Sean Hannity have increased significantly.
rachel_maddow_vs_sean_hannity

NOTE: Numbers are in hundred thousands and measure the highly coveted 25-54 demographic. In total audience, the disparity between Hannity and Maddow is even more dramatic.

Let’s compare this to a horserace. Maddow broke fast out of the gate. She led for the first three quarters of the race, but faded at the end and lost the race by 20 lengths.

Not that we would compare Rachel Maddow to a broken down old nag. Never. That would be tacky and tasteless and totally unlike us.

Source: Variety

Liberal talk radio dies in DC today

Ahh...a breath of fresh air in D.C.
Ahh...it just smells better in D.C.

The air seems a little cleaner in the nation’s capitol today. Lib talk radio is dead in the District of Columbia.

WWRC-AM had marketed itself as “Obama 1260,” proving that the FCC doesn’t consider stupidity to be sufficient grounds for revocation of a broadcast license. The station has now flipped to a business talk/news format.

Losing affiliates is nothing new for Stephanie Miller, Ed Schultz, Bill Press, Ron Reagan, Rachel Maddow and Lionel. But the loss of the Washington, DC market is a particularly harsh blow for liberal talk radio, because the format is rapidly running out off major markets in which it can be dumped.

Miller, often referred to as the rising star of libtalk, has lost market after market and now retains affiliates in just 11 of the top 50 markets. Like many lib talk stations, WWRC ranked dead last in the Washington, DC ratings, 30th out of 30 stations.

As of today, Miller, Schultz, Press, Reagan, Maddow and Lionel are on the street, where they will presumably organize protests and carry picket signs calling for the re-introduction of the Fairness Doctrine.

Translating Rachel Maddow into English

rachel_maddow_the_advocateAs a public service, we occasionally feel obligated to translate some of the crap found in the media. In this case, we find ourselves translating a Rachel Maddow interview in the NY Daily News.

“During the election last year, Maddow established herself as one of the big three at MSNBC, which had its best run ever, with her show following Chris Matthews and Keith Olbermann.” (Translation: Her initial ratings were through the roof, but they are sinking faster than the Titanic.)

“But she was a charter host on Air America in March 2004, so she and the radio network have now figured out a way to give her an ongoing presence there.” (Translation: Maddow dumped Air America because low-rated television hosts make a lot more money than low-rated radio hosts.)

“She also notes that she and her MSNBC colleagues ‘don’t exactly march in lockstep. Sometimes when we’re doing a panel, we have no agreement at all.'” (Translation: Some of them are Stalinists while others are Maoists.)

We feel like one of those guys at the UN with the earphones and microphone who instantaneously translate speeches from Urdu to Tagalog. Except that translating Liberal is a lot tougher.

Rachel Maddow thinks snow in Dubai caused by global warming

The skier siting next to Rachel Maddow on the ski lift in the Duabi snow park reports she told him, "See, see! Global warming even works indoors."
The skier siting next to Rachel Maddow on the ski lift in the Duabi snow park reports she told him, "See, global warming even effects the indoors."

Here at I Hate The Media, we’re pretty well known for our sensitivity. So we want to make sure we say this delicately, so as not to offend.

Aw, the hell with it.

Rachel Maddow is out of her mind. It snowed in Dubai this week and the queen of MSNBC blamed it on global warming.

“Some big global warming news today. Secretary of State Hillary Clinton named a special envoy today for climate change…And if that’s not big enough news on climate change, how about this. It snowed in Dubai. Yeah, in the United Arab Emirates. And it’s not the fake, fluffy stuff they make for an indoor ski resort neither. These were big, chunky snowflakes falling on a mountain in the United Arab Emirates for only the second time in recorded history. The occurrence this weekend was so rare that local residents say they do not have a word for snow in their local dialect.”

Our correspondent in Abu Dhabi, which is right next door to Dubai, reports that local residents do have words for “Nuttier than a fruitcake.”

Maddow channels Fox News Channel

photo by Paul Schultz
photo by Paul Schultz

Do not compare MSNBC to Fox News when MSNBC newbie Rachel Maddow is in the room. She rejects “…the idea that there’s any equivalency between us and Fox News….”

“Fox is a political experiment,” she told a roomful of TV critics. “Imagine them having somebody as liberal as Joe Scarborough is conservative doing their whole morning? It doesn’t make sense.”

Then Maddow revealed to reporters reporters she doesn’t own a TV and has never seen a show on Fox at any time ever.

She concluded by saying she hates monkey brains although she’s never eaten one, and loves men although she’s never had one.

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